Women Who Go Gray and Stay Sexy

Last month at a lunch in a restaurant on the Upper West Side of Manhattan, I had an unusual experience. I, and the three other women with whom I was eating, became the focus of attention from strangers. As we were ushered to our table, every head in the place turned. There was nothing particularly unique about us -- we ranged in age from thirty-eight to fifty-three and all of us were wearing versions of the standard New York City uniform, dark and understated. But we all did share one highly unusual trait -- each of us had gray hair. And four gray-haired women under the age of sixty together in New York City is a remarkable sight. Something far more rare and interesting, as it turned out, than the fact that two stars of a hit TV show -- Melina Kanakaredes and Anna Belknap of CSI New York -- were eating at the table directly opposite ours. Those gorgeous celebrities were rendered invisible in the crowded restaurant by our table of gray-haired nobodies.

In 2007 when I was fifty-one, I published Going Gray, a memoir-cum-amateur-social-science exploration of what it felt like to be gray-haired in America. I wrote honestly about my own fears and experiences as I abandoned hair dye after twenty-four years of coloring, and I became my own guinea pig in various experiments where I probed two of women's biggest fears about aging: that they will be limited professionally by looking "old" and that they will lose their sexual attractiveness if they have gray hair. My experiments produced stunningly counterintuitive results.

In one, I posted my profile and picture on Match.com, putatively looking for dates in New York, Chicago, and Los Angeles -- first with my hair photoshopped back to the brown color I had once dyed it, and then, months later, with my current gray hair. To my surprise, three times as many men in each of those cities expressed interest in going out with me with my hair gray than they had with my dyed hair. Good Morning America's producers, somewhat incredulous of my results, replicated the stunt in advance of my appearance on the program, with a sixty-one-year-old widow from Florida, and had exactly the same results. Needless to say, the finding that men seem actually to prefer a woman with gray hair (among many other surprising findings in my book) generated a tremendous amount of media interest.

The unanticipated and serendipitous connections that were generated through the press coverage ultimately led to my lunch date last month. One of the women, *Audrey, had been featured on a local news segment in New York that presented gray as the new "hot" color for hair. After the segment she wrote to me and we struck up a conversation. *Jane had been inspired by my book to launch a website, Graygirls.com, that celebrates gray hair. We, too, had become Internet friends. And the third woman at the luncheon, *Aki, was my close friend who had initially inspired me to stop dyeing my hair. I had the notion that it might be fun for all of us to meet and share our stories. But I certainly had no premeditated sense that four gray-haired women eating lunch together in Manhattan would register as some kind of freakish phenomenon.

On reflection, the hubbub we created makes a bit of sense. In 1950 only 7% of American women artificially colored their hair while today Clairol estimates that at least 65% of women in America dye. That's pretty much at the saturation level, and a survey that I conducted for a piece I wrote for Time suggested that the overwhelming majority pretty much obtains whether a woman lives in a small community in New England or urban areas like St. Louis or Dallas, based on the gray-hair versus color-hair divide. If a gray-haired young-middle-aged woman is now something of a rarity in our culture, then seeing four gray-haired young-middle-aged women together was the equivalent of seeing a group of Amish women in New York City.