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God's Profits: Faith, Fraud and the GOP Crusade for Values Voters

A look into the shady finances and manipulative politics of America's leading televangelist hucksters.
 
 
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The following is excerpted from Sarah Posner's new book, God's Profits: Faith, Fraud, and the Republican Crusade for Values Voters It is reprinted here courtesy of PoliPoint Press. Photo credit for front page image associated with this article: Nina Berman. See more at Ninaberman.com.

Inside the Trinity Christian Church in Irving, Texas, a crowd starts gathering in the afternoon for a Victory Healing and Miracle Service that is to begin at 7 p.m. that evening. People have traveled from as far away as Ohio and Arkansas and Georgia to participate. Most are waiting in the perimeter lobby of the church, camping out with pillows and Bibles, ordering pizza, and waiting for an event that has been hyped on Christian television for months. I approach one woman, an African American member of televangelist Rod Parsley's World Harvest Church in Columbus, Ohio. Judging from her clothes, the woman could scarcely afford the plane ticket she bought to see a performance of the preaching phenomenon whose services she can attend three times a week at home in Columbus. She's almost in a trance, barely able to focus on me or what I am asking her, and she brushes me aside as I inquire about her journey. People are waiting to see healings and miracles; Parsley claims a quarter of a million people have mailed in prayer cloths (and money) so that he could put his "anointing" on them. Once returned to the donor, the prayer cloths can be used to heal anything in a broken life, from depression to cancer to joblessness to debt.

Trinity Christian Church is owned by the Trinity Broadcasting Network (TBN), the largest Christian television network in the world, and is on the grounds of the Irving outpost of the Orange County, California-based conglomerate that monopolizes the Christian airwaves with its Word of Faith message of health and wealth. As a movement, not a denomination, Word of Faith has no membership or doctrinal requirements, but its tenets have become embeded in the late-twentieth-century nondenominational movement known as neo-Pentecostalism. Yet while it presents itself as a benign message of hope and purpose, critics of Word of Faith charge that it is a heresy that robs its followers of spiritual fulfillment, an affinity fraud that robs them of their money, and a distortion of the Scriptures, run by authoritarian preachers who rob their followers of their autonomy.

The main tenets of Word of Faith are revelation knowledge, through which the believer derives knowledge directly from God, rather than from the senses; identification, through which the believer is inhabited by God and is another incarnation of Jesus; positive confession, or the power of the believer to call things into existence; the right of believers to divine health; and the right of believers to divine wealth. The believer, a "little god," is anointed and therefore can reject reason in favor of revelation, a "higher knowledge that contradicts the senses." It is through revelation knowledge that the Word of Faith movement has created its alternate universe in which rational thought is rejected and where the media, intellectual thought, science, and any type of critical thinking are scorned. Drawing on the Pentecostal tradition of casting out devils, pursuits associated with the Enlightenment are denounced as the work of Satan.

Parsley has emerged as a leading figure in Christian conservative politics and is a frequent visitor to the Bush White House and Capitol Hill. Many credit him with the GOP victory in his native Ohio in 2004, a result that gave Bush the necessary electoral votes to capture the White House a second time. Although Parsley was well-known in Word of Faith circles for years from his church and his television program, Breakthrough, he became a nationally recognized name in 2004 for his relentless campaigning for Ohio's gay marriage ban.

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