Consumer-Driven Culture Is Killing Our Democracy

By Terrence McNally, AlterNet. Posted November 28, 2007.

Here's a quick quiz. Do you love bargains? Do you enjoy the power and convenience of shopping online for the best deals on electronics or travel or anything else? Do you favor cutthroat corporate competition that devours small, local businesses? Do you applaud the sweatshop labor it takes to produce your sweatpants for less?

Feeling schizophrenic, yet?

Former Secretary of Labor Robert Reich believes we are all suffering from this split agenda -- as consumers we want low prices, while as citizens we may oppose corporate behaviors that make them possible. And he believes -- at least on a national scale -- our citizen selves are losing.

Shoppers are elbowing citizens out of the public arena. The last three decades have seen the emergence of a supercharged capitalism fueled by open markets and cutthroat competitiveness. According to Reich, "supercapitalism" is overwhelming government with lobbyists and money, while citizens are dazzled by the promise of previously unimaginable riches and consumer choices.

In his new book, Supercapitalism, Reich tackles the big question: Can democracy survive in this environment?

Professor of public policy at the University of California, Berkeley, Reich served in three national administrations, most recently as secretary of labor under President Bill Clinton. He is co-founding editor of the American Prospect, and his weekly commentaries on public radio's "Marketplace" are heard by nearly 5 million people. He is the author of eleven books, including The Work of Nations, The Future of Success and his latest, Supercapitalism.

Terrence McNally: In Supercapitalism, you describe the almost golden age of the '50s and '60s. What are some things you value from that period that your sons will never experience?

Robert Reich: Well, stable jobs. My father was a retail merchant. He had a little store that catered to factory workers and their families, and those factory jobs were pretty stable. People typically stayed with the same company for 40 years. I'm not sure we should or can go back to those days, but job stability was a value that people held very dear. These days nobody knows whether they're going to be working for the same company next week, next year or tomorrow.

There's the issue of inequality. In the '50s and '60s, the "almost golden age," we had less inequality of income and wealth than at any time before or since. I'm not saying everybody's income necessarily has to be the same, but inequality is bad for society and bad for democracy.

TM: You're not in any way saying that we can return to that age?

RR: No, and I don't think we should. I call it "the not quite golden age," because a lot of things were wrong with our society. African-Americans were still relegated to second-class citizenship. We passed a civil rights act and a voting rights act, but we still had a long way to go. Women were blocked from most professional careers. The environment was more polluted. We passed the Environmental Protection Act of 1975 and made progress on that. Joe McCarthy and the communist witch hunt of the 1950s scarred American politics. The CIA was up to no good abroad. I don't want to paint this era as a wonderful place we should necessarily go back to, but it's important to understand that our democracy, although far from perfect, was trying to grapple with all of those problems.

When people were asked in opinion polls, "Do you think that our system is working in your interest and in the interest of things you believe in?" the vast majority of Americans between 1945 and 1975, said "Yes." These days it's just the reverse. In most polls, when asked that same question, "Do you think that the democratic system is working in the interests of average Americans like you?" anywhere from 68 to 75 percent of Americans say, "No, it's working for the big guys."

TM: In his recent book, Deep Economy, Bill McKibben looks at whether our gains in material possessions since the '50s and '60s have made us happier. According to polling, people are not as happy now as they were then, and he believes it's because they've paid too high a price in the loss of community.

RR: As consumers and investors, we've made great progress over the last 30 years -- if you put quotation marks around the word "progress." We have access to a much greater range of choices. We get better products, more gadgets, more bells and whistles. We comparison shop like mad on the internet. We're getting great deals, and those great deals have become progressively better. But as citizens, we are doing arguably worse and worse, because we have fewer and fewer ways of expressing the values and goals we share with other people.

TM: There were two surprises for me in this book. First, despite the title, it seemed to me the subject of this book is democracy. Second, you seem to say that campaigning for social and environmental responsibility from corporations is either a distraction or a failed strategy.

RR: Yes on both counts. Let me explain briefly.

I don't think we can separate capitalism from democracy. If capitalism is working well and democracy is working poorly, democracy is working poorly in part because capitalism is working so vibrantly. Capitalism has overrun democracy. In the 1940s, '50s and '60s, we talked about "democratic capitalism" with a small "d." We talked about it very proudly -- to ourselves and to the world -- as the alternative to Soviet communism.

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Interviewer Terrence McNally hosts Free Forum on KPFK 90.7FM, Los Angeles (streaming at kpfk.org).

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