Wal-Mart’s New Greenwashing Report

By Sarah Anderson, AlterNet. Posted November 20, 2007.

Two years ago, Wal-Mart CEO H. Lee Scott announced a bold initiative to turn the world's largest corporation green. After numerous delays, the company has finally released its first progress report.

So how much greener are they? To find out, you first need to wade through 40 pages of data on other various and sundry issues. For example, the report boasts that company employees enrolled in a personal sustainability project lost a combined total of 184,315 pounds in 2006 (1.3 pounds per enrollee).

There's also a glowing review of health benefits, even though less than half of employees buy into a company plan that many have criticized as unaffordable on a Wal-Mart paycheck. (The company pays full-time employees an average of $10.76 per hour and refuses to disclose part-time pay).

The company brags about its charitable giving, highlighting that it has handed out over half a million dollars in one Chicago neighborhood selected as its first Jobs and Opportunity Zone. (The report doesn't mention that Chicago is a hotbed of opposition. Activists have blocked one Supercenter, and in 2006 the mayor had to use veto power to kill a measure that would've required all big-box retailers to pay decent wages and benefits.)

But what about the much-hyped environmental goals? For two years, Scott has received laudatory press for his pledge that Wal-Mart will some day be supplied entirely by renewable energy, create zero waste and sell sustainable products.

The centerpiece of Scott's green initiative has been his promise to reduce global warming pollution from existing stores by 20 percent by the year 2012. A look at the results so far reveals why these indicators are buried in the back of the report. On page 47, we learn that the company's carbon emissions actually increased by nine percent in 2006. On the goal of producing zero waste, the report merely states that a "measurement tool is in development."

To his credit, Scott admits in the report that there is "work ahead of us." However, what he is likely never to admit is that even if he achieved all of his stated goals, Wal-Mart's business model is inherently unsustainable.

The Big Box Collaborative, a loose network of groups committed to transforming the "Wal-Mart Economy," released a damning critique of the company's sustainability initiative in September. With contributions from 23 organizations, the report blasts many of Wal-Mart's efforts to provide "sustainable" products as greenwashing. Food and Water Watch, for example, charges that the seafood certification program, the Marine Stewardship Council, has a record of accrediting fisheries with poor environmental records and questions whether seafood could ever be sourced sustainably on the massive scale Wal-Mart requires.

The bulk of the report argues that Wal-Mart will never be a sustainable company as long as it is a major contributor to sprawl, relies on sourcing products from the other side of the globe, and pursues a business model based on slashing costs to the bone.

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Sarah Anderson directs the Global Economy Project at the Institute for Policy Studies and edited the Big Box Collaborative report "Wal-Mart's Sustainability Initiative: A Civil Society Critique," available at: http://www.laborrights.org/projects/corporate/walmart/CounterSustainability.pdf

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