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UNICEF Germany Pulls Ad Campaign Featuring White Children in "Blackface"

Malena Amusa: UNICEF Germany comes to its senses and acknowledges their ad campaign was "not appropriate."
August 17, 2007  |  
 
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This post, written by Malena Amusa, originally appeared on Race Wire

Below is the official response from UNICEF about the ads run in Germany:

"Thank you for bringing this to our attention. We agree -- these advertisements are not appropriate and run against UNICEF's mission. They have been dropped from the UNICEF German National Committee's website and there are no plans to use them in the future. We apologize for any offence caused.
As a UNICEF supporter, you may be interested to know a little more about the German National Committee's campaign to promote child-friendly schools in six African countries. Launched in late 2004, the campaign aims to raise awareness of the fact that nearly half of all children in Africa lack even primary education.
With funds from private donors, 350 schools have been repaired or newly constructed. In addition, several thousand teachers have been trained and school management improved. In total, around 100,000 children and young people have benefited from this campaign since 2004. The right to education for all children is a prerequisite to develop their full potential and a basis for social and economic development.
Again, we apologize for any offense caused."
Thanks, Celena.

Tip to Color of Change for forwarding this one. Cross-posted from Black Women in Europe.

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Malena Amusa is the Communications Associate at the Applied Research Center and co-editor of RaceWire.org. She has written community profiles and feature stories highlighting people of color for some of the largest newspapers in the world. In the spring of 2006, Malena earned her bachelor’s degree in newspaper journalism from Northwestern University.
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