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German Ad Campaign Uses White Children in Blackface to Portray "Uneducated Africans"

Malena Amusa: This is an actual ad-campaign by UNICEF Germany!
 
 
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This post, written by Malena Amusa, originally appeared on Race Wire

Tip to Color of Change for forwarding this one. Cross-posted from Black Women in Europe.

UPDATE on this story: Here.

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This is an actual ad-campaign by UNICEF Germany!

This campaign is "blackfacing" white children with mud to pose as "uneducated africans".

The headline translates "This Ad-campaign developped pro bono by the agency Jung von Matt/Alster shows four german kids who appeal for solidarity with their contemporaries in Afrika"

Malena Amusa is the Communications Associate at the Applied Research Center and co-editor of RaceWire.org. She has written community profiles and feature stories highlighting people of color for some of the largest newspapers in the world. In the spring of 2006, Malena earned her bachelor’s degree in newspaper journalism from Northwestern University.

 
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