What the World Might Look Like When the Millennials Run It

If you can't remember a time when the world was not wired, you are a member of the Millennial Generation -- the 33 million Americans between the ages of 15 and 25. You are special. You are different. The fate of the planet is on your shoulders. No pressure.

Before your arrival, the largest, richest and most influential generation in American history were your parents -- the Baby Boom Generation -- the some 78 million Americans born to G.I. Dads and Lindy-hopping Moms in the years after the end of World War II. Succeeding them, born between 1964 and 1977, was Generation X, clocking in much smaller, at 37 million. But with over 80 million Americans born after 1977, Generation Y is the new large and in charge generation. Gen Y includes Echo Boomers (loosely defined as the children of the Boomers born after 1977), and Millennials, (those born after 1982). Like their Boomer parents before them, the opposite ends of the Gen Y/Echo/Millennial generation are vastly different from each other. And Millennials, say experts, "are unlike any other youths in living memory: More numerous, more affluent, better educated and more ethnically diverse than those who came before." Those words from William Strauss and Neil Howe, social scientists who coined the term "millennial" in their book Millennials and the Pop Culture (LifeCourse Associates, March '06).

Perhaps the most outstanding detail that distinguishes this generation -- from even those born just a couple of years earlier -- is their level of media consumption, particularly online. Today, the average teenager spends more than 72 hours a week using electronic media -- cell phones, internet, television, music and video games -- according to a 2006 study.

"There's an intense focus on openness, sharing information, as both an ideal and a practical strategy to get things done," explained Mark Zuckerberg, 23-year-old Millennial wüunderkind and founder and CEO of Facebook, in a recent interview with Fast Company. On Facebook.com, students log in daily to chat, flirt and connect -- the average user frittering away eight hours a month on the site.

All that time spent social networking has indoctrinated Millennials into the cult of groupthink, refashioning them into the most collaborative and team-oriented generation the world has seen in many a decade. This manifests in "a wide array of positive social habits that older Americans no longer associate with youth, including a new focus on teamwork, achievement, modesty and good conduct," say Strauss and Howe.

Millennials spend 16 hours a week on the Internet -- and that's not including emailing. Recent research from the Pew Internet and American life project shows nearly 80 percent of the 28 and younger set regularly read blogs, compared with just 30 percent of adults 29 to 40. And roughly 40 percent of teenage and 20-something Internet users have created their own blog, as compared to just a sliver of 30-somethings -- a mere 9 percent.

Thirty-five-year-old entrepreneur and youth-marketing guru Anastasia Goodstein turned her fascination with the evolving Internet habits of Millennials' into a book, Totally Wired: What Teens and Tweens Are REALLY Doing Online (St. Martin's Griffon, March '07). She calls Millennials the "mash up generation," because they're constantly taking bits and pieces of popular culture and then remixing them -- essentially creating their own tailored subcultures.

Out of Myspace and Into the World

But with personally-crafted online networks right at their fingertips, Millennials are confronting some harsh realities when they step outside their virtual world. Julia Dossett, a 25-year-old Marketing Associate for the Steppenwolf Theater Company in Chicago, observes this phenomenon in the numbers of her peers who seem to resist engagement in a personal and professional commitment because "they are waiting around for the ideal to come along." This can breed apathy, resentment and a sense of entitlement.