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Masculinity, Militarization, and...Maxim

Jessica Valenti: Israel is collaborating with Maxim magazine in order to improve the country's image among U.S. men. How? By publishing pictures of half naked former soldiers
 
 
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This post, written by Jessica Valenti, originally appeared on Feministing

This is lovely. In a bizarre sexism-ridden PR effort, Israel is collaborating with Maxim magazine in order to improve the country's image among U.S. men. How? Oh, by publishing pictures of half naked former soldiers.

The pictures are part of a public relations drive to improve the image of the country within the US.

Maxim said it was "pleased" with the result of its collaboration with the Israeli consulate in New York, which came up with the idea.

But of course, not everyone is so pleased. Women members of Israel's Knesset are, well, pissed:

"This pornographic campaign sponsored by the Foreign and Tourism Ministries is an outrage," said MK Colette Avital, who was formerly Israel's consul-general to New York. "It's unfortunate that the Israeli consulate chose to emphasize Israel's relevance with a portrait of a half-naked woman, instead of with one of women of substance and accomplishments," adds MK Zahava Gal-On.

Click here to read the rest of this post.

Jessica Valenti is the Executive Editor of Feministing and the author of Full Frontal Feminism: A Young Woman's Guide to Why Feminism Matters .

 
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