PEEK

Anheuser-Busch gets Spyked

Philip Barron: Under harsh criticism, Anheuser-Busch withdraws its controversial line of flavored beverages.
About a monthago I wrote about Spykes, the controversial line of alcopop beverages from brewing monolith Anheuser-Busch. The colorful, two-ounce buzz-bombs - sweet, flavored, and twelve percent alcohol by volume, were officially marketed towards "adults looking for innovative alcoholic beverages," but everything about the content and packaging suggested a product designed to attract considerably younger (and specifically female) users. A-B found itself confronted with harsh criticism from such watchdogs as the Center for Science in the Public Interest, who slammed Spykes as "a shameful ploy to market malt liquor to the Lunchables set." Though A-B may have continued to brazen out such attacks, the brewer soon found itself faced with more opposition in the form of twenty-nine state attorneys general. This from the office of Connecticut AG Richard Blumenthal:
Philip Barron is a St. Louis writer and author of the blog Waveflux.