How Bush's Metaphorical War Became Real

By George Lakoff and Evan Frisch, AlterNet. Posted September 11, 2006.

Language matters, because it can determine how we think and act.

For a few hours after the towers fell on 9/11, administration spokesmen referred to the event as a "crime." Indeed, Colin Powell argued within the administration that it be treated as a crime. This would have involved international crime-fighting techniques: checking banks accounts, wire-tapping, recruiting spies and informants, engaging in diplomacy, cooperating with intelligence agencies in other governments, and if necessary, engaging in limited "police actions" with military force. Indeed, such methods have been the most successful so far in dealing with terrorism.

But the crime frame did not prevail in the Bush administration. Instead, a war metaphor was chosen: the "War on Terror." Literal -- not metaphorical -- wars are conducted against armies of other nations. They end when the armies are defeated militarily and a peace treaty is signed. Terror is an emotional state. It is in us. It is not an army. And you can't defeat it militarily and you can't sign a peace treaty with it.

The war metaphor was chosen for political reasons. First and foremost, it was chosen for the domestic political reasons. The war metaphor defined war as the only way to defend the nation. From within the war metaphor, being against war as a response was to be unpatriotic, to be against defending the nation. The war metaphor put progressives on the defensive. Once the war metaphor took hold, any refusal to grant the president full authority to conduct the war would open progressives in Congress to the charge of being unpatriotic, unwilling to defend America, defeatist. And once the military went into battle, the war metaphor created a new reality that reinforced the metaphor.

Once adopted, the war metaphor allowed the president to assume war powers, which made him politically immune from serious criticism and gave him extraordinary domestic power to carry the agenda of the radical right: Power to shift money and resources away from social needs and to the military and related industries. Power to override environmental safeguards on the grounds of military need. Power to set up a domestic surveillance system to spy on our citizens and to intimidate political enemies. Power over political discussion, since war trumps all other topics. In short, power to reshape America to the vision of the radical right -- with no end date.

In addition, the war metaphor was used as justification for the invasion of Iraq, which Bush had planned for since his first week in office. Frank Luntz, the right-wing language expert, recommended referring to the Iraq war as part of the "War on Terror" -- even when it was known that Saddam Hussein had nothing to do with 9/11 and indeed saw Osama bin Laden as an enemy. Fox News used "War on Terror" as a headline when showing film clips from Iraq. Remember "Weapons of Mass Destruction?" They were invented by the Bush administration to strike terror into the hearts of Americans and to justify the invasion. Remember that the Iraq War was advocated before 9/11 and promoted as early as 1997 by the members of the Project for the New American Century, who later came to dominate in the Bush administration. Why?

The right-wing strategy was to use the American military to achieve economic and strategic goals in the Middle East: to gain control of the second largest oil reserve in the world; to place military bases right in the heart of the Middle East for the sake of economic and political intimidation; to open up Middle East markets and economic opportunities for American corporations; and to place American culture and a controllable government in the heart of the Middle East. The justification was 9/11 -- to identify the Iraq invasion as part of the "War on Terror" and claim that it is necessary in order to protect America and spread democracy.

What has been the result?

Domestically, the "War on Terror" has been a major success for the radical right. Bush has been returned to office and the radical right controls all branches of our government. They are realizing their goals. Social programs are being gutted. Deregulation and privatization are thriving. Even highways are being privatized. Taxpayers' money is being transferred to the ultra-rich making them richer. Two right-wing justices have been appointed to the Supreme Court and right-wing judges are taking over courts all over America. The environment continues to be plundered. Domestic surveillance is in place. Corporate profits have doubled while wage levels have declined. Oil profits are astronomical. And the radical rights social agenda is taking hold. The "culture war" is being won on many fronts. And it is still widely accepted that we are fighting a "War on Terror." The metaphor is still in place. We are still taking off our shoes at the airports, and now we cannot take bottled water on the planes. Terror is being propped up.

George Lakoff is the author of 'Whose Freedom? The Batle Over America's Most Important Idea' (Farrar Straus Giroux). He is Professor of Linguistics at the University of California at Berkeley and a Senior Fellow of the Rockridge Institute.

Evan Frisch is a technology strategist at the Rockridge Institute.

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