The Weapons Trade as Entertainment

Oh, the stars! We're riveted by their clothes, their suntans, what they do (and don't) eat for breakfast. We're titillated when they appear too fat, disheveled, or lumpy. We're envious when they're expectably sleek, well muscled, and well coiffed. Christie Brinkley's heartbreak is front page news. Britney's baby gaffes are carefully dissected. The trials and tribulations of Jessica and Nick and Jennifer and Brad provided the tabloids and entertainment mags with months of fodder.

America exported $10.48 billion worth of film and television in 2004. The world's favorite TV show is the soap opera The Bold and the Beautiful. Every day, in almost every corner of the globe, people stream to movies made in the United States. They watch Halle Berry conjure up a storm with her eyes, Johnny Depp swashbuckle his way through the Caribbean, and Keanu Reeves swoon and mope in the company of Sandra Bullock. (Sorry about that last one, world!). But, in Uzbekistan, those same movie fans are denied the rights of free speech and assembly, while President Islam Karimov tightens his grip on power with an array of arms made in the USA. In the Philippines, they watch the country's debt skyrocket as President Gloria Macapagal Arroyo gobbles up American weaponry at startling prices and an alarming rate.

Like American entertainment, American arms are a multibillion-dollar industry that leans heavily on foreign sales. In fact, the United States exported $18.55 billion in fighter planes, attack helicopters, tanks, battleships, and other weaponry in 2005. All signs point to 2006 being another banner export year. Just as in the movie, TV, and music businesses, we dwarf the competition. Russia is the next largest arms exporter with a measly $4 billion in yearly sales. In fact, U.S. arms exports accounted for more than half of total global arms deliveries -- $34.8 billion -- in 2004, and we export more of them ourselves than the next six largest exporters combined.

Given the huge payoffs and even larger payloads delivered, isn't it strange how little attention the American arms industry gets? Maybe, in some small part, that's because the industry's magazines all have the word "Defense," or some equivalent, prominently displayed on the cover -- Defense Week, Defense News -- instead of Glamour or Allure. Maybe it's because of the Pentagon's predilection for less than magnetic PowerPoint presentations, unbearably unexpressive acronyms, and slightly paunchy, very pasty, older white men in business suits. Maybe the arms trade just doesn't seek the plush of the red carpet or the jittery pulse of flashing paparazzi cameras. Or maybe, it's a business that just loves to revel in profitable anonymity.

But don't be fooled. Like Hollywood, the arms industry has sex to spare. After all, the weapons themselves are all gleaming golden curves and massive thrusting spikes; they move at breath-robbing speed, make ear-splitting noise, and are capable of performing with awesome lethality. Just ask the Bush administration if you can't fall in love with weapons this sexy and the military that wields them. And then there are the glittery galas and trade shows like the Paris Air Show -- at Le Bourget airport north of the French capital -- where generals and corporate bigwigs with power, prestige, and incomparable sums of money rub against each other amid the scandalous whispers of corporate breakups and new mergers.

"A! Today in the Arms Trade"

It's common to say that "you are what you eat"; but, at the level of nation-states, "you are what you export" may be no less true. We think of ourselves as trendsetters and style arbiters because of our best-known export -- mass culture. But weapons are our most deadly and potent export; they help determine who controls key regions of the world and shape how those regions are governed; they create jobs, extinguish lives, and sometimes obliterate whole neighborhoods.