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The Ultimate Product Placement

With the whole world watching, more than a dozen CBS correspondents covering the Winter Olympics in Ogano, Japan, have appeared on the air wearing apparel prominently adorned with the Nike "swoosh" symbol. Spontaneous conversion? Not quite. This sartorial synchronicity is the result of a contractual agreement between CBS and the Nike Corporation, reports Medea Benjamin, co-director of the human rights advocacy group Global Exchange. According to Benjamin, CBS corespondents refusing to wear the Nike apparel have been ordered by CBS brass to button up -- or else.
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