Men Who Love Burgers and Loathe Sex

Advertisement One: A hunky guy stares at a sexy babe who appears before him -- she seems to crave his attention. He sees she would jump in the sack with him at the slightest encouragement! Yet, in the corner of his eye, he sees a brand-name beer waiting for his pleasure at an adjacent table. The beer wins his complete desire and attention; the foxy lady doesn't stand a chance.

Advertisement Two: A young man repeatedly chooses a big juicy taco over the invitation to score with willing and available girls.

Advertisement Three: Another young man is being observed in a laboratory environment. He is offered the pick between a delicious cheeseburger and a gorgeous, sexually-available wench. Overcome with his good luck, the boy gasps, "You mean I get to chose between a girl and a burger?" After a moment of suspense, he picks the girl. One of the lab observers turns to the other, and remarks, "What an anomaly! -- no one's ever done that before."

Welcome to the new breed of healthy young men who rate sex way beneath their other appetites. In this brave new world, girls are a pain, a disappointment, and rather dangerous to the soul. Self-preserving boys would rather be satisfied with a brew and bit of beef than an erotic tide of reckless passion.

Advertising agencies are capitalizing on our current generation's penchant for irony -- and yet there's a kernel of authentic confession in each of these promotions. There are lots of guys today who have sexually retreated, or soured on the mating game altogether, and you don't have to search out "Miller Time" or Taco Bell to find them.

Traditionally -- say, since the dawn of sexual stereotypes -- men have been the ones who were horny all the time, thinking with the little head instead of the big one; a heterosexual fool for Chantilly Lace and a pretty face. It was women who were supposed to say "no," who put the brakes on erotic interest in favor of their virtue or climb to success.

A woman who made an ass of herself over a sexual affair wasn't unheard of -- but she learned her lesson quickly, with a quick "Rules Girl" kick in the pants to join the feminine ranks of the sexually-reserved and pseudo-chaste.

When feminists and sex researchers started talking about women's sexuality in the 1960s, it became clear that one reason women didn't feel connected to their sexual self interest was because so many of them had never had sexual satisfaction to begin with. Finally, many liberated women spoke up, admitting that they'd never had an orgasm, and didn't know where to begin.

Sex is the one area men are supposed to excel in, by default. Their penis is so obviously "there"; their masturbation practice practically demands itself. They get an added helping of testosterone, and the same amount of encouragement to be virile that girls get to be virgins.

So when we see men today, non-plussed with sexual companionship, is it because they too, are losing their orgasmic pleasure, or because they lack desire altogether?

Let me make a brief caveat that this is not the experience of the majority, but the fact that it even exists as a tiny trend is noteworthy, because it is such a departure from the past. Sure, there are still plenty of horny men who will bark like a dog to get laid, but the big news is that so many young men in particular, are as ambivalent about sex as any pre-orgasmic housewife ever was. Some say that relief from their desire is a thing to envy.

These men say that (a) having erections is not automatic, (b) sexual pleasure can be elusive, and (c) having the drive to "score" is not their birthright. For some of them, coming out of the closet with their erotic alienation is a burden lifted from their balls. That burger is looking damn good.

The sensational event that has made so many unsatisfied men visible is the unbelievable sales of the erectile dysfunction drug, Viagra.