Can Blogs Revolutionize Progressive Politics?

We have no interest in being anti-establishment," says Matt Stoller, a blogger at the popular Web site MyDD.com. "We're going to be the establishment."

That kind of flamboyant confidence has become the hallmark of blog evangelists who believe that blogs promise nothing less than a populist revolution in American politics. In 2006, at least some of that rhetoric is becoming reality. Blogs may not have replaced the Democratic Party establishment, but they are certainly becoming an integral part of it. In the wake of John Kerry's defeat in the 2004 presidential elections, many within the Democratic leadership have embraced blog advocates' plan for political success, which can be summed up in one word: netroots.

This all-encompassing term loosely describes an online grassroots constituency that can be targeted through Internet technologies, including e-mail, message boards, RSS feeds and, of course, blogs, which serve as organizing hubs. In turn, these blogs employ a range of features -- discussion boards, Internet donations, live e-chat, social networking tools like MeetUp, online voting -- that allow ordinary citizens to participate in politics, be it supporting a candidate or organizing around a policy issue. Compared to traditional media, blogs are faster, cheaper, and most importantly, interactive, enabling a level of voter involvement impossible with television or newspapers.

No wonder, then, that many in Washington are looking to blogs and bloggers to counter the overwhelming financial and ideological muscle of the right -- especially in an election year. Just 18 months ago, the New York Times Magazine ran a cover story depicting progressive bloggers as a band of unkempt outsiders, thumbing their nose at party leadership. But now, it's the party leaders themselves who are blogging. Not only has Senate Minority leader Harry Reid started his own blog -- Give 'em Hell Harry -- and a media "war room" to "aggressively pioneer Internet outreach," he's also signed up to be the keynote speaker at the annual conference of the top political blog, Daily Kos.

Stoller predicts that as an organizing tool, "blogs are going to play the role that talk radio did in 1994, and that church networks did in 2002."

An Internet-fueled victory at the polls would certainly be impressive -- no candidate backed by the most popular progressive blogs has yet won an election. But electoral success may merely confirm the value of blogs as an effective organizing tool to conduct politics as usual, cementing the influence of a select group of bloggers who will likely be crowned by the media as the new kingmakers.

Winning an election does not, however, guarantee a radical change in the relations of power. Technology is only as revolutionary as the people who use it, and the progressive blogosphere has thus far remained the realm of the privileged -- a weakness that may well prove fatal in the long run.

In 2006, the biggest question facing blogs and bloggers is: Will their ascendancy empower the American people -- in the broadest sense of the word -- or merely add to the clout of an elite online constituency?

The birth of a revolution

Alienation may not have been the mother of blogging technology, but it most certainly birthed the "political blogosphere." The galvanizing cause for the rapid proliferation of political blogs and their mushrooming audience was a deep disillusionment across the political spectrum with traditional media -- a disillusionment accentuated by a polarized political landscape.

In the recent book Blog! How the Newest Media Revolution Is Changing Politics, Business and Culture, Web guru Craig Shirky links the rise of political blogs to the sharpening Red/Blue State divide. Both 9/11 and the Iraq war reminded people that "politics was vitally important," and marked the "moment people were looking for some kind of expression outside the bounds of network television," or, for that matter, cable news or the nation's leading newspapers.