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Fear of framing

Challenging the popular notions of what this buzzword is all about.
February 3, 2006  |  
 
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It's the end of Week Two here in the Echo Chamber, and it seems like an appropriate moment to address some fundamentals of progressive framing: what it is and isn't, as well as investigating why some progressives are resistant to the concept of framing in general.

Reframing pokes at a number of sore spots for people on the Left. Some of those spots include:

1. Our insistence that the Facts Alone Will Set Us Free.

2. Our resistance to ideas that feel like marketing and "selling."

3. The challenge that we might be fundamentally mistaken about how things operate.

4. The idea that framing is some kind of "magic bullet" to fix our problems. (Though no one is suggesting that it is.)
As Peter Teague noted in an article on framing earlier late last week, the word "framing" has come to mean the same thing as messaging or spin. This kicks the purpose of the overall progressive reframing project off-kilter in many ways. Says Teague:

Deanna Zandt is a contributing editor at AlterNet.

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