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Part II: Changing the Country, One Book at a Time

By Don Hazen, AlterNet. Posted January 27, 2006.


The second of our two-part roundtable discussion tackles the difficulties of getting progressive books reviewed during Bush II.
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(Editor's Note: This is the second of two parts of our Roundtable Discussion on progressive publishing. You can download the audio of this talk from AlterNet in two parts: Part Three, Part Four. The first half of the discussion was published on Thursday and is available in text and audio formats.)

We resume our conversation on the future and potential of the progressive book-publishing industry. Included in this conversation are:

AlterNet Executive Editor Don Hazen moderated the discussion, which picks up on the topic of indie versus corporate publishing and the challenge of getting progressive and radical political books reviewed during Bush II.

Dan Simon: I loved something that Colin said a moment ago. He said, "The people are much better than the societies they live in."

Anthony Arnove: Absolutely.

DS: I think it's all in that. I think that what happened after 9/11 was a wonderful year or year and a half of an open window, with the quality of communication between our authors and our readers through us was pure and actually beyond ideology, and it was a beautiful thing. And it was books published by Yale University Press of all places and the progressive publishers, and we would get frequently emails from people saying, "I'm a lifelong conservative, thank you for publishing Noam Chomsky's '9/11'." And I know what they meant. There was a pure moment of communication.

That moment got poisoned somewhat by people trying to cash in on it, but I believe that our whole mission collectively has to be in a sense to keep pace with our readership. People are better than the societies they live in. This is the whole thing. I think that AlterNet is to be credited for publishing that piece by Jennifer Nix in terms of opening up the publishing conversation. I don't agree with Jennifer, but I think that there's a certain amount of …

Don Hazen: Let's say what that conversation was about.

DS: She was saying that star progressive authors should all publish with independent houses. To me, personally, that would be great. [laughter] But I don't agree with it, because there is a complex ecology. I love what Sara does. Sara's a great publisher. We learn from each other. The notion that anyone should do anything that specific is a little bit absurd. However, as an independent publisher, I know that Seven Stories exists and has survived, because several years ago Howard Zinn and Anthony decided to publish a book with us that we then sold vast quantities of, and Kurt Vonnegut, who could publish with anybody, decided to publish with us, and had they not, we wouldn't exist. I could find something else to do if we didn't exist, but we do exist, because they decided to do that.

Now, I wouldn't fault either of them if they decided they wanted to do this book with HarperCollins, which can be a good publisher sometimes, and I certainly wouldn't fault them if they wanted to publish it with Sara. But I think the complex ecology exists partly because people make interesting decisions in that regard. We in America are searching for an oppositional ideology of some kind that will in a sense include this question and partly answer this question. And it cannot be simply anti-corporate, because too much of the landscape is corporatized and too many good people work in corporate settings, and too much good work is done in corporate settings.

But there has to be an attempt to articulate an oppositional ideology that is particularly difficult in this country, because we're all implicated so much as consumers, and we all spend a fair amount of our existence in a kind of corporatized world. So, how can we strike a balance?

DH: Let's stick with this question. Jennifer wrote in March '05, coming off the Lakoff-Elephant book, challenging progressive authors including Amy Goodman, Michael Moore and Al Franken to publish with indies. She offered that a big advance does not make a bestseller. It should be about how many people buy your books. She connected her critique to the notion of media reform and saving democracy. If this were to happen, if everyone were to publish with independent presses, would we have a better democracy?

AA: I think the problem is that we don't want to cede the terrain of corporate publishing to the Right, and that's, in effect, what we would be doing if we followed this strategy. If we said we're only going to publish radical and progressive voices with smaller independent houses, the effect would be to self-marginalize to a certain extent. We need to contest, in the mainstream, the politics of the mainstream. I welcome the opportunity for a Noam Chomsky to be available in an airport bookstore, I welcome the fact that Michael Moore had such a breakthrough success with a commercial publisher that was able to leverage his books in a way that even the best of the independent publishers couldn't have leveraged.


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Don Hazen is the executive editor of AlterNet.

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The moving hand writes readers to life
Posted by: Meremark on Jan 27, 2006 2:16 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
This was all worthy words.

I expect a reading revival as TV's attritioning audience moves to find the news on the internet -- where reading and writing skills are developed.

I expected to see some mention of CIA-type infiltration and subversion of publishing. The influence seems to appear in the dichotomy of 'dominant' bigbox book publishers and smaller 'independents,' with no in-between. That disparity is discussed yet without addressing the cause, if any.

I read the comment -- 'the CIA-control pressure has gotten extensive in book publishing' -- only last week, and it's likely I might have missed it or dismissed it as vague if I had seen it a year ago, before my eyes opened.

What happened was I found three books on the internet that significantly changed my understanding of the history which brought us today's world's-worst. All three were CIA-censored and or -suppressed from the time they were published for as much as thirty years. They are:

Secrets of the Federal Reserve, by Eustace Mullins.

The Secret Team: The CIA and its Allies in Control of the United States and the World, by L. Fletcher Prouty.

The Unauthorized Biography of George H.W. Bush, by Webster G. Tarpley & Anton Chaitkin.

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"Stars" and marching in the street
Posted by: boygranddakar on Jan 27, 2006 2:54 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Some of the stars you mention, particularly Chomsky and Zinn, and other authors you don't such as hooks, write (or wrote) under the aegis of an academic institution (MIT, Boston University, CCNY). I think some of the barriers to other academics rising as stars has to do with the changing environment of academia, which makes it difficult for professors to get the "street cred" of activism due the rising pressures - and multi-tasking - involved in attaining and holding a tenured position. It's getting increasingly difficult to hold a position and be an activist, particularly as universities lose public funding; professors must now devote more time to seeking funding for research projects.

In terms of the weakness of the left and the lack of people demonstrating in the streets... People in the U.S. AND worldwide have marched to protest the Iraq war on numerous occasions. The Bush administration has demonstrated that it can ignore the mobilization of the masses, whether bodies in the street or virtual voices in letters and e-mails, and retain power. This is a moment when the left - and American citizens in general - need to reconsider well-worn strategies that the right has obviously adapted to. I hope that we're on the cusp of an innovation, but until that time we're floundering.

Nothing illustrated this to me more vividly than the anti-war protests in Los Angeles. The protests were well-managed - not by the organizers, but by the police, who contained the protests and shut down traffic in all nearby streets, thereby isolating the protesters. The protesters pissed off other Angelenos who suffered from backed-up traffic, and none of them saw the protests, losing the message as well as the emotional impact of seeing people marching in the street. Not the way to galvanize a mass movement.

I think the left's intellectual analysis, although scattered, is sophisticated, but the methods are not. Until the latter reaches the level of sophistication of the former, we're going to be playing catch-up to Karl Rove.

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Anarchists on the www: Freely we receive freely we give
Posted by: eileenflmng on Jan 27, 2006 3:55 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
October 18, 2005

"Anarchy is Rebellion against UNJUST laws. The Yang [male positive force] of anarchy resists authority and causes disorder and is socially and politically incorrect by the norms of the status quo for it seeks the higher ground of justice.

"The Yin or feminine passive force of anarchy births a new order out of the chaos and chaos is creativity in action........"

Excerpt 10/18/05 WAWA BLOG
http://www.wearewideawake.org

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From Activism to Mass Appeal
Posted by: ProgressiveBookPublicity on Jan 27, 2006 7:24 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Thank you, Don Hazen, for rounding up an excellent panel of leading voices in the realm of progressive book publishing. The topics discussed in this series are essential and provocative. I hope conversations such as these can serve as springboards for other discussions to occur in a variety of public venues where they can provoke ideas among thinkers of all stripes -- be it by "preaching to the choir" at a panel, say, at the Socialist Scholars Conference; to engaging literary audiences at Book Expo America; to reaching out to conscientious people who are open to new ideas at locales such as the New York Public Library.

Would publishing scions and interview participants Simon, Robinson, Arnove and Bershtel and their publicists agree, that since 9/11 (and the American public's growing dissatisfaction with the Bush Administration and its pro-war ideology, and the public's growing skepticism toward mainstream media coverage following the "big boy's club scandals" involving partisan hack Jeff Gannon, and "advocacy journalist" Judith Miller) that it has become more feasible to gain critical access to mainstream media in order to obtain coverage for their authors, books and ideas? I would venture to say yes. This is something to acknowledge and capitalize upon.

Upon reading this formidable interview, one of the questions that arises is how progressives and their publishers can sell more books. To take it further, how can we sell fundamental ideas so that those who read such books will be spurred to act upon those ideas? How can we widen our scope so that publisher-activists can continue to preach to their choirs and reinforce their convictions, while opening the floodgates to the mainstream and bring others on board?

I agree with interviewees but say more forcefully that there is a middle ground between "planting your standards and waiting for people to rally around them," and marketing books to audiences in a way that is distasteful to one's convictions. As discussed in this interview, guerrilla marketing is one way. Learning how to "frame the debate" (by Lakoff's definition) depending on the audience you speak to, is clearly another. I propose that we further consider the ways in which we can filter ideas from the activists to the non-activists in a way that can awaken, and dare I say radicalize U.S citizenry. It can be done.

In solidarity,
Lucine Kasbarian
Progressive Book Publicity

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asdasd
Posted by: corpse on Aug 4, 2006 8:45 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
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adasd
Posted by: corpse on Aug 7, 2006 9:41 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]