comments_image -

Breathing Life into Public Policy

Activist Mallika Dutt tells us how to place human rights issues at the top of MTV's music charts.
 
 
LIKE THIS ARTICLE ?
Join our mailing list:

Sign up to stay up to date on the latest headlines via email.

 
 
 
 

As the founder and executive director of Breakthrough: Building a Human Rights Culture, Mallika Dutt thinks hard about how to bridge policymaking and popular culture.

Dutt has been working on human rights organizing and policy for 20 years. She was a founding member of Sakhi for South Asian women, and later associate director of the Center for Women's Global Leadership, which was instrumental in the campaign to redefine international human rights law to include violations that affect women, such as rape, as a war crime. She was then the Ford Foundation program officer for human rights in India.

Breakthrough's first effort, which Dutt produced on her spare time from the Ford Foundation, was an album of songs about women's rights. The album’s title track music video became a hit, winning India's MTV Screen Award. The group also participated in a campaign to pass India's first national domestic violence law. The organization continues to work on violence and HIV/AIDS issues there. Breakthrough's major U.S. effort was to host a series of town hall discussions about immigration policy in major cities featuring performances by the writer and actor Sarah Jones. This was followed by Speak UP Act UP for New America, which encouraged young immigrants to get involved in civic affairs. As Dutt prepares to launch a major popular culture campaign on human rights in the U.S. with a focus on immigration and criminal justice issues to rival her work in India, she discusses her transformation from policy wonk to music producer.

How did you get the idea of doing a song and video?

After 20 years, I was frustrated with the rarified world in which human rights work existed. The language of human rights was extremely legalese-oriented. We used words like "state action" and "public and private spheres" and "accountability" -- very important words but when you tried to use them in a context outside of your little group, people looked at you with blurred eyes.

I wanted to find a vocabulary and a language that resonated with the public, particularly young people. So, while I was in India, I started to go and meet people in the entertainment business on my own time. I began with talking about women's rights, violence against women was a critical issue, blah blah, and they all laughed at me. Across the board, whether it was Sony or Virgin or BMG, the idea of trying to do something popular around domestic violence or dowry deaths was a no-flier. But they gave me lots of advice.

They said it can't be didactic, you can't beat people over the head, the music's got to be so kick-ass that people are going to want to play it.

I bought all the indy pop music that had come out lately. I listened to I don't know how much horrible stuff until I heard one album that I loved called Ab Ke Sawan. I said okay, this is my team. Then I had to find these people, they were just names on the back of an album cover -- so I pulled strings to get phone numbers, and I set up meetings and pitched this idea of doing an album on women's rights. The music video was inspired by a true story of a woman I had heard testify at a hearing around violence against women in the Muslim community. This notion of crafting music that spoke of emotion and hopes and desires rather than issues came together magically.

How are you picking your issues?

I believe that we have to find ways to do multi-issue, multi-identity organizing. I haven't found a paradigm other than human rights that enables that kind of coalition. People don't live their lives in these narrow, segmented ways we do our organizing in. Our issues have emerged quite organically. For example, if we are working on women and HIV/AIDS, we locate our work in the broader context of gender relations. If we talk about detentions and deporations, we try to draw parallels to the over-incarceration of African Americans.

submit to reddit

-
Email
Print
Share
LIKED THIS ARTICLE? JOIN OUR EMAIL LIST
Stay up to date with the latest AlterNet headlines via email
Advertisement
Most Read
Most Emailed
Most Discussed
On REDDIT
On DIGG
 
loading most read content ..
Advertisement
AlterNet Radio: What's At Stake in Wisconsin; Real "Defense" Budget Is $1 Trillion; the Right's Phony Race War

By Staff | AlterNet

 
 
Fox, Breitbart, and Ricketts Try to Bring Back D'Souza's Pseudo-Birtherism

By Steve M | No More Mister Nice Blog

 
 
Activists Speak Out Against Lack of Access to Bradley Manning

By Agence France Presse

 
 
NYPD Catches Sexual Assailant, Then Lets Him Go Free Because He Didn't Feel Like Being Questioned

By Jill F | Feministe

 
 
Gov. Scott Orders Purging of Florida’s Voter Rolls - Just in Time For Prez Election

By Adele Stan | AlterNet

 
 
Abortion Clinics Across Country Put On Alert In Wake of Georgia Clinic Arson Cases

By Robin Marty | RH Reality Check

 
 
Former GOP Congresswoman Blasts New GOP Women’s Caucus: ‘They’re Not Voting In Best Interest Of All Women’

By Josh Israel | ThinkProgress

 
 
Debbie Wasserman Schulz is Wrong on Wisconsin

By LaFeminista | DailyKos

 
 
Pro-Coal Group Pays People to Wear Its Shirts at EPA Hearing

By Heather Moyer | Sierra Club

 
 
Kids Inundate NY Governor With Concerns About Fracking

By Seth Gladstone | Food and Water Watch

 
 
 
 
 
loading ...
POWERED BY DIGG'S USERS
 
[ page served from web 1 ]