Ambassador de Sade

By John Gorenfeld, AlterNet. Posted November 8, 2005.

Among our president's appointments of GOP activists to important posts, we've done worse than Melvin Sembler, the Ambassador to Italy who couldn't speak Italian. Unlike the FEMA chief, who had real responsibilities, Sembler sometimes found himself a fifth wheel around his own embassy. As the Washington Monthly has reported, the scandal that claimed Scooter Libby's job last month may have sprung from secret Rome meetings between neocons, an Iran-Contra figure and an Italian intelligence boss who later pushed phony WMD documents -- all behind Sembler's back.

But where Melvin Sembler, 74, demands attention is as an object lesson in how cruelty can be redeemed by the transformative power of political donations. For 16 years, Sembler, with his wife Betty, directed the leading juvenile rehab business in America, STRAIGHT, Inc., before seeing it dismantled by a breathtaking array of institutional abuse claims by mid-1993. Just one of many survivors is Samantha Monroe, now a travel agent in Pennsylvania, who told The Montel Williams show this year about overcoming beatings, rape by a counselor, forced hunger, and the confinement to a janitor's closet in "humble pants" -- which contained weeks of her own urine, feces and menstrual blood. During this "timeout," she gnawed her cheek and spat blood at her overseers. "I refused to let them take my mind," she says of the program. The abuse took years to overcome.

"It sticks inside you," she told Williams, "it eats at your soul." She told AlterNet that she was committed at 12, in 1980, for nothing more than being caught with a mini-bar-sized liquor bottle, handed out by a classmate whose mother was a flight attendant. Samantha's mother suspected more. A STRAIGHT expert was on hand to nurture fears her daughter was a drug fiend, not to be trusted. So the small blond junior high-schooler was lured under false premises to one of the warehouse-like outposts of STRAIGHT.

Overcome by dread in the lobby, Samantha tried to run but was hauled into the back by older girls. Inside, as was standard operating procedure, she began the atonement process that cost over $12,000 a year: all-day re-education rituals in which flapping the arms ("motivating") and chanting signaled submission to "staying straight." She was coerced, she says, into confessing to being a "druggie whore" who went down on truckers for drugs. "You're forced to confess crimes you never committed." (Some survivors call it extortion.)

Melvin Sembler stepped down earlier this year as Our Man In Rome -- he also served under the first Bush as Ambassador to Australia. Were Monroe's story unique, his STRAIGHT clinics might still be in business. Instead, his creation, which he stubbornly defends, closed in 1993 after reports of sexual abuse, beating and stomping to boys called "faggots" for hours while being spat upon -- humiliation so bad that a Pennsylvania judge recently ruled it potentially mitigating of a Death Row sentence for a former STRAIGHT teen who committed a homophobic murder.

Although prosecutors closed the clinics, six-figure settlements sucked it dry, and state health officials yanked its licenses after media reports of teen torture and cover-up, Sembler himself escaped punishment. As one of the preeminent and hardest-working GOP fundraisers, Sembler has received the honor of living during the George W. Bush presidency at the Villa Taverna, the official residence for the U.S. ambassador, which has the largest private garden in Rome. One night in May at "The Magic Kingdom" (as Mel and Betty call it), the dining room filled with smoke from fine cigars, as the ambassador entertained Bush Sr. and an entourage -- until Betty complained that the old friends were stinking up "my house," the Washington Post reported.

He's come home, but still wafting across national drug policy is the influence of his STRAIGHT, which has legally changed its identity to the Drug Free America Foundation (director Calvina Fay denies it's the same organization but the name change is listed in Florida corporate filings). Subsidized by tax dollars, it lobbies for severe narcotics policies and workplace drug testing, with an advisory board that includes the like of Gov. Jeb Bush and his wife Columba, and Homeland Security Director of Public Safety Christy McCampbell. A more pressing issue is that former overseers of Sembler's company, true believers in the STRAIGHT model, are still running spin-off businesses that treat teens with the old methods.

Starting out STRAIGHT

The story begins in 1976 when Sembler, who'd made his fortune in Florida real estate, founded STRAIGHT from the ashes of The Seed -- an earlier program suspended by the U.S. Senate for tactics reminiscent, said a senator, of Communist POW camps. But as the Reagan years rolled into view, and a climate of fear nurtured a Shock and Awe approach to teens, the Semblers found a new world of acceptance for an anything-goes treatment business, meting out punishment in privately run warehouses. Endorsers from Nancy Reagan to George H.W. Bush lent their names to the program, celebrating a role model weapon in the "war on drugs."

John Gorenfeld, a freelance writer in San Francisco, will be blogging further details of this story at gorenfeld.net/john.

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