Google's WiFi Bid for San Francisco

By Chris Nolan, AlterNet. Posted October 27, 2005.

With its bid to provide all of San Francisco with free wireless Internet access, Google -- the "search engine" company that has grown up into so much more -- has changed the conversation about what it means to "wire" a city.

Google isn't the only bidder in the contest to provide San Francisco with free Internet access. In fact, the company got its proposal in just under the deadline. But the filing was proceeding by weeks of rumors in the technology press about Google's plans to provide wireless access for some city, somewhere.

In San Francisco, at least four companies are vying for the job of blanketing the city with free wireless access, among them Comcast, the city's cable service; SBC, its local phone company; and Earthlink, the Internet service provider that won the bid to provide free city-backed WiFi in Philadelphia. The city is expected to select a winner by the end of the year and "construction" -- putting up access points around San Francisco's hills and valleys -- should start early next year.

Why is Google so interested in providing free wireless for San Francisco? The answers combine business and politics on both sides of the equation.

Let's get the easy ones out of the way first: Yes, Google will get a lot of good PR if the service is as free and popular and well-run. It will extend its brand -- those cute colorful letters -- and bring more users to it search service more often. Imagine being a tourist lost in San Francisco, using your cell phone to look at a GoogleMap to get back on track. More users means Google can sell more ads and that the ads it sells will reach more viewers.

San Francisco politicians will benefit from having an Internet high-flyer like Google do something good for the city. The benefits of free WiFi coverage -- for cities and their residents -- include far cheaper cell phone bills. City employees can use WiFi and there's the opportunity for better communication between workers in the field and their offices via instant messages or email. The city will save money.

City pols also get a chance to strut their high-tech stuff and make some amends, particularly with the crowd that put Mayor Gavin Newsom in office; young wealthy families making their livings in tech or in the financial services businesses that support the area's tech companies. These people -- more conservative that the rest of the city, more business-oriented and more entrepreneurial -- agree with Newsom's assessment that access to information is a fundamental right. That's how they make their living: sifting, sorting and categorizing information.

Then there's the economic development aspect: San Francisco sits on the edge of Silicon Valley. Ubiquitous, free WiFi is something that will lure men and women working in Silicon Valley's tech companies to the city, as residents, as shoppers, as employees and employers. San Francisco boomed during the tech bubble and, apart from some bad feelings and a lot of empty office buildings and "live-work lofts" in its former warehouse districts, has little to show for it. Free WiFi is a way to start filling those lofts again. It's also a way to get Internet access in to the city's poorest neighborhoods.

Chris Nolan is the founder and editor of Spot-On.

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