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Framing Katrina

By George Lakoff and John Halpin, The American Prospect. Posted October 18, 2005.


With millions of Americans displaced, injured or dead in the disaster's aftermath, America watched modern conservative ideology -- less government, lower taxes, a strong defense -- crumble.

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This article is reprinted from the American Prospect.

Hurricane Katrina exposed far more than rank incompetence and negligence by Bush administration officials. It showed Americans, in full force, the intellectual bankruptcy of modern conservatism.

With millions of Americans displaced in the hurricane's aftermath, and thousands needlessly injured or dead, the nation witnessed the pillars of modern conservative ideology -- less government, lower taxes, a strong defense -- crumble. Conservatives have lectured Americans for three decades about the evils of government and the need for a stronger nation. Turns out, the biggest threat to America's future and security is the complete dominance of government by a conservative ideology incapable of understanding and addressing our greatest needs.

Whoever succeeds in framing Katrina will have enormous power to shape America's future. Progressives started out with the framing advantage, because empathy, responsibility, and fairness are what progressives are about. Conservatives started out with a big disadvantage, because they promised to protect us and they failed.

But the conservatives filled the framing gap so quickly and effectively that, if progressives don't respond immediately, conservatives may be able to parlay this disaster into an even greater power grab than they made out of September 11.

Here's where the Katrina framing war stands. Conservatives understand full well the importance of framing. They are busily framing Katrina to advance their right-wing agenda and expand their power. Their message is simple: The hurricane proves that conservatives were right all along.

  • Katrina showed what happens when state and local officials become dependent on the federal government and fail to take responsibility for making security their top priority. Conservative commentators have, additionally, used Katrina as demonstrating the inadequacy of government in general and as providing a rationale for shrinking it further.
  • Katrina reveals the dangers of environmental organizations that sue to stop levee-raising projects in order save an obscure species. Katrina proves that we must expand our domestic oil and gas production by opening the Arctic National Wildlife Refuge and eliminating environmental protections.

  • Katrina showed that the nation needs capable corporations like Wal-Mart and Halliburton to take responsibility for delivering services, massive cleanups, and large-scale rebuilding. Prevailing wage laws and environmental regulations must be suspended so private companies can do their work.
  • Katrina showed the importance of individual responsibility. Those who failed to take individual responsibility to get out suffered greatly or even died. Those who stayed behind to loot or act in otherwise unlawful ways revealed the underbelly of urban liberalism and government welfare.

  • Katrina sets our priorities straight: rebuilding homes and businesses rather than spending on government entitlement programs like the Medicare drug benefit, Medicaid, the Centers for Disease Control, the Corporation for Public Broadcasting, global AIDS funding, and so on.


Katrina's drain on the economy makes tax cuts all the more necessary as a spur to economic growth. Whenever conservatives have their back to the wall, they redouble their efforts and turn disaster -- literally and figuratively -- into ideological and political gain. Right-wing leaders are using this moment as another chance to solidify power by appealing to the general conservative principles that have been developed and disseminated for decades. By contrast, progressives for the most part don't understand deep framing -- framing at the level of values and principles. Progressives are trying to win but they are fighting on the wrong battlefield altogether. They are telling truths -- lots of them, of all kinds. A buckshot load of truths, mostly aimed at Bush:

  • Bush lacked leadership.

  • Bush was told in advance and didn't respond in time.

  • Bush had sent the National Guard to Iraq when its ranks were needed at home.

  • Bush loaded the Federal Emergency Management Agency with incompetent political hacks like Michael Brown.

  • Bush took money from levee reconstruction and used it for the war and to render tax cuts.

  • Bush failed to preserve the wetlands that would have mitigated the storm surge, reversing Clinton policy.

  • Bush has refused to address global warming, which contributes to the frequency and severity of hurricanes.


These truths might temporarily tarnish the Bush administration, perhaps making his ratings go down a few points for a while. But without the power of deep frames to hold them together and back them up, these truths will disappear from the public debate and they will fail to advance the broader truth: that Katrina proves the failure of conservatism.

What have we learned that can help progressives frame the discussion going forward?

Government is not the problem. Conservative government is the problem. The Bush administration's actions have only reinforced the need for smart government that protects the public good, not an anti-government ideology that puts private interests above common needs. Relentless budget cuts and misplaced policy priorities left vital government response capabilities uncoordinated, stripped of critical funding, and in the hands of political novices. These were the results of deliberate decisions by our nation's conservative leaders following the failed principle that less government is always better. When America needed its officials to step up to the challenge of a massive disaster, conservative government let us down.

Conservatives claim to be the promoters of a strong defense, but ended up delivering only weakness and uncertainty. For years, conservatives have championed their supposed strength and resolve, but then withered in the face of a calamitous national event. They have failed to protect our nation and prepare it for adversity. Four years after 9-11, the nation's Army is severely overstretched and under-recruited. The nation -- and our National Guard and Reserves who are supposed to help us here at home -- is bogged down in Iraq. Terrorist networks are growing across the globe. Chemical plants remain unguarded. And our newly created Department of Homeland Security can't handle the aftermath of a hurricane. Even leading conservatives are voicing concerns about what would happen to our people if the nation were to suffer a biological or chemical attack in the current security environment. This is not what the country thinks of as a strong defense.

Taking care of the wealthy first does nothing to ensure shared sacrifice and mutual responsibility for America's future. For the first time in history, a wartime president and his allies in Congress have sacrificed the nation's well-being to their ideology by asking nothing from those that have prospered so much from the collective work of all Americans. After cutting taxes for the wealthy after 9-11 and before the war in Iraq, conservatives now have the audacity to claim that Katrina should actually speed up the move to repeal the estate tax for millionaires. The culmination of 30 years of conservative dreams and proposals has produced little more than a destabilized economy racked by corruption and misplaced priorities that favor the needs of the few over the national interest.

To help Americans think about values, progressives must place these truths in the larger context. We must use them to demonstrate the strength of progressive philosophy compared with the failings of conservatism. We must communicate these truths as part of a positive, values-based vision of government and society, not just to prevent another Katrina tragedy but to stop the conservative juggernaut in its tracks and save our nation from the far greater disaster of conservatism itself.

What should progressives say?

The tragedy of Katrina was a matter of values and principles. The heart of progressive values is straightforward and clear: empathy (caring about and for people), responsibility (acting responsibly on that empathy), and fairness (providing opportunities for all and a level playing field from which to start). These values translate into a simple proposition: The common wealth of all Americans should be used for the common good and betterment of all Americans. In short, promoting the common good so that we can all benefit -- and focusing on the public interest rather than narrow individual gain -- is the central role of government. These are not just progressive values. They are America's values.

Katrina shines a light not only on the failure of conservative values but especially on their fundamentally un-American character. Since the days of the colonies, when the commonwealths of Massachusetts and Virginia were formed, Americans have pooled their common wealth for individual aspirations.

Today's right-wing conservative values are just plain un-American in this context. This is a country where people pull together in the face of disaster. They don't just tell one another to sink or swim. Sink-or-swim conservatism is not in the American tradition, or the American heart. Empathy, mutual responsibility, fairness, and community -- all progressive values -- are part of this heritage. As Katrina showed, Americans hold a deep sense of shared fate and want an effective government that represents these values, does its job, and serves the people valiantly. Americans want to act responsibly and contribute. Katrina proved it. Those are the central progressive values. Americans have them.

It is time for progressives at all levels -- from our political leaders and policy-makers to our public intellectuals to our activists to ordinary Americans who care about their country -- to articulate our values, fundamental American values, and repeat them proudly and consistently. The truth is that conservative values have failed America and are threatening the well-being of our nation. America is, and has always been, a progressive country. We care. We act responsibly. We want a level playing field for all to succeed, and a sense of national community. That is what makes us progressives.

These are the deep truths that need to be told starting now. There can be no delay. Conservatives from the administration to Congress to think tanks to FOX News are busy framing Katrina their way. Once it is framed, it is hard to reframe. Now is the time to speak out.

This article can be found on the American Prospect website.

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George Lakoff is the author of Don't Think of an Elephant: Know Your Values and Frame the Debate (Chelsea Green). John Halpin is a senior adviser at the Center for American Progress in Washington, D.C.

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Accountability is also a value
Posted by: ShaSpirit on Oct 18, 2005 1:06 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
No one is accountable within this conservative government. On all levels of government there is no one that say the buck stops here. No one has to answer for their mistakes, misjudgments and outright fraud. It is not just Bush, but the whole governmental mess in Washington. Family values need reframing too. Taking care of our fellow man/woman is as old as the our traditional history. Telling folks to just get over being poor and to stand on their own two feet is really reprehensible. This is especially true, if you are one of those who cannot find work, does not have money for health insurance or any one of a thousand things that can go wrong. There is not safety net anymore and so many people are starving and dying because they just fall thru the cracks.

Look at the new Medicare drug program Bush goes on about. One of its goals is to get everyone into private HMO. Then they can quietly just drop the whole Medicare program. Bush and company do not do anything charitable or for free. There is always a catch. The Medicare Drug program is so complicated that you need to have professional help, just to find which options will really save you money. Look at their website and people who do not have big bills are really discouraged from using it. What they to not tell you is your Medicare deduction is going up another $30 or $40. Congress just dropped a many tens of thousands from their Medicare help in paying their Medicare fees with no warning. Right now you can almost afford to have private insurance for what you have to pay to Medicare.

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Any Framing by a conservative...
Posted by: kelly.nickell on Oct 18, 2005 1:23 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
...is about as useful as handles on tits - don't really need 'em.

Since all of these conservatives have already been framed, or mistreated by liberal conspiracy, or perhaps because "Browine, you're doing a heck of a job" really does screw dogs, I see no real need to speak out at more than a low shout, with a little profanity thrown in, to get a W-Head to roll up his carpets and leave the bazaar.

Another way; the folks that walked the stripe down the middle of the road last time out (the 2004 placements, errr, elections), have rethought this whole spasm in their leg. They kind of get it now, and don't intend to let it happen again. Unfortunately, there appears to be no one present to lead the country next time they pull the lever and hang their chad.

If anyone knows a good candidate, with no affiliations with anything, a passing understanding of an emergency plan, and no halos shining over their head, please send them to the courthouse in your town to have him or her fill out some papers.

There is a homeless guy here in Santa Cruz with a greater understanding of emergency response than the group of Arbusto-nazis. We call him the coat-guy, he appears to be a little unbalanced, and smells a little (ok, a lot). But I'll vote for the coat-guy, before I'll ever consider another huricane hopper like Arbusto.

The Coat-guy can swing a hammer, just as well as Arbusto, as far as I can tell, and he sure as hell doesn't waste his time reframing Katrina - he has coats to gather. Just like the rest of us - our refineries are busted, our rigs are broke, and oil is going to be high. And Wilma may bring more (X, Y, and Z and we're out of the name game for himacanes and huricanes), no to mention that Ray Nagin has got to be considering another line of work (I like Ray, but Arbusto-nazis don't like him...)

Huricanes - 2; Arbusto - big fat coconut; Katrina Framing! - kill me now.

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» RE: Any Framing by a conservative... Posted by: kelly.nickell
» RE: COLIN___SLAP YOURSELF Posted by: cyclone
» My Pevious Email was erased Posted by: Saline
Katrina, Katrina...
Posted by: Tom Degan on Oct 18, 2005 4:13 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
The government's response (or.if you will, lack thereof) to the devistating effects of Hurricane Katrina last month is final proof - as if any were needed - that the ill-conceived, disasterous experiment of trying to decrease the size of the federal government has been, to put it politely, a dismal failure. In the first two days on the catastrophe it seemed as if no one on any level, federal or state, knew what was even going on let alone what to do. That should have come a a surprise to no one. It certainly didn't to me. If by now you are not aware of the fact that George W. Bush and the dirty old dingbats that comprise his administration are the most inept, corrupt, dispicable cabal ever to occupy the oval office, you havn't been paying attention.

This is what happens when you foolishly hand your government over to people who don't believe in government. Generally speaking, it's not a particularly nifty idea. For twenty-five years we've had to listen to these fools howling about "big government". Remeber Ronald Reagan's first Inaugural Address? "Government isn't the answer to the problem. Government IS the problem". Reagan was wrong. Then again, Reagan was usually wrong. But he looked so good on television, didn't he?

Michael Brown is a guy who was forced to resign from his previous job of managing Arabian Horses. The fact that someone with his credentials could have been appointed to head FEMA, post 9/11 shows just how cynical the Bush mob is with reagrd to their stewardship of this nation. It also shows how much they care.

Compassionate conservatism? Please.

In the meantime, America is reaping the whirlwind of an immoral, illegal war in Iraq (yes folks, the president, OUR president is a war criminal. You don't believe it? Go to the Geneva Convention and look up the legal definititon of that term). 1,960 American kids and scores of thousands of Iraqi men, women and little children have been murdered - for what? All of this on top of an obscene tax cut that benefits the richest two percent. As a Nobel Prize winning economist recently noted, "Bush's economic policy isn't a plan. It's a looting".

Compassionate conservatism, indeed.

The damage that this corrupt, hideous, half-witted frat boy did to us will be with us for generations. I cannot believe that the US has sunk this low.



Tom Degan
Goshen, NY

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» RE: Katrina, Katrina... Posted by: nellyman
Keep up the good work Lakoff - VA Democrats could learn a hell of a lot from your works.
Posted by: maxpayne on Oct 18, 2005 4:23 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Framing is a powerful tool and no doubt the current race for governor here in VA is showing just that what with Republican Attorney General Jerry Kilgore, candidate for governor pulling another Willie Horton on Democratic Lt Governor Tim Kaine. Like most Democrats, Kaine responds in a weak manner by explaining his personal opposition vs. his support of the death penalty while governor. If I understand Lakoff correctly, this means falling into the conservative frame trap. Had Kaine not put the economy on the back burner, moreso had Governor Mark Warner not pandered to the right on the economy during his tenure, Kaine would have had more reasons to motivate the voters to rally around his cause with more to frame against KILgore and the rest of the wiretapping GOP.

P.S.: I haven't seen Alternet give one single article on either of the gubenatorial races, NJ or VA. At times, I wish they'd do more than simply react to rightwing media.

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By the way, Lakoff's deep framing is largely echoed by
Posted by: maxpayne on Oct 18, 2005 4:35 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
moderateindependent.com . In fact, even on issues like the Iraq War, the Democrats can still take some advice from Sam Stanson on "Why Democrats can Fix Iraq and Republicans Can't" - It's the How Stupid

Better yet, it's not too late for Democrats to reframe the cons as their own communists that they really are even while these same "conservatives" blatantly call others just that

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The deep framing is a long shot at best
Posted by: NDnative on Oct 18, 2005 5:25 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
If most of the time, half the Democrats are acting like a bunch of cave-in pansies to the right, how the hell are they going to understand deep framing? As it is, they don't even frame, much less deep frame. And what about the stuff Lakoff only calls truths. Half of them like the money for the levees vs. money for tax cuts and war in iraq is framing. Am I losing Lakoff on the framing ideas? I mean, how the hell are the Democrats supposed to frame if they can't put issues like the environment, economy, and other important issues back on the table at full force first if all they're doing is caving in to the Republicans on these main issues while playing on the GOP turf on hot button issues such as guns and abortion. No wonder my neighbors and co-workers badly want to upgrade their gun purchase from pistols and rifles to shotguns and AK-47s every time they get fed up with the Democrats pandering to the right and not taking the time to get the important issues such as the economy, environment, etc ...

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agitator church and state
Posted by: eileenflmng on Oct 18, 2005 5:33 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Lakoff is right especially about the Individual Responsibility and reflecting us to look back to 9/11.

When 9/11 happened 'we the people' who knew it was a lie that our freedom provoked the attack and encouraged the need for relfection on certain USA foreign policies that were at the catalyst of that hate and spoke out were ignored and labeled unpatriotic.

'We the people' allowed ourselves to be seduced back into lethargy by consumerism and the promotion of FEAR by this Administration.
Fearful people are easily controlled and manipulated.

If 'we the people' are the government 'we the people' are the ones who must "Be the change [we] want to see in the world."-Gandhi

Speaking the truth to power fearlessly is what 'we the people' must do to protect and preserve our fragile democracy.

When 'we the people' are all actively Doing Something to confront the hypocricy in high places 'we the people' can make a difference and opportunity is always knocking.

See the DO Something page on WAWA and may you do it:

www.wearewideawake.org

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A progressive circle-jerk?
Posted by: shangrilalad on Oct 18, 2005 6:41 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I’m grateful for the opportunity to express my opinions and help frame issues on AlterNet, but I fear it’s actually little more than a progressive circle-jerk. Since AlterNet doesn’t keep track of traffic and the number of hits it gets, we may be preaching exclusively to a choir of less than a hundred. I see the same names repeatedly, so I wonder how much influence we have, if any, on the general population. This is a progressive site and I doubt we influence many independents whom we need to stem the rip-tide of corruption and stupidity tearing the country apart. We need to target moderates and independents.

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» RE: A progressive circle-jerk? Posted by: maxpayne
» “noble” “radical,” Posted by: shangrilalad
» So.....We have lotion Posted by: Michiganman
» RE: So.....We have lotion Posted by: kataplunk
DLC "centrists"
Posted by: shangrilalad on Oct 18, 2005 7:24 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
DLC "centrists"


DLC "centrists" are the primary reason we have lost the last two elections. We have too many “Republican Lite” fools running our party who should have been retired long ago. We should begin replacing them with progressives in 06, who are unafraid to articulate our values. The incompetent get along, go along bunch presently running our party seem incapable of framing any issue. Pandering to the right will never win any converts, because they are all legally brain dead. We need to clean house in our own party before we can hope to regain political power in the country.

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» RE: DLC "centrists" Posted by: smuney
» Apeasement didn't work Posted by: shangrilalad
Is Censorhsip alive and well in the land of the left
Posted by: Saline on Oct 18, 2005 8:12 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
How can you guys erase my posts? You are killing everything you stand for.

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» Is that what you counted on?..... Posted by: Michiganman
Can't get anywhere with a blame game, even if called "framing."
Posted by: Sojourner on Oct 18, 2005 8:39 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
So long as Repugs are proactive and Demos are reactive, it will be the difference between urging programs and name calling.

I cannot find even a suggestion of a program for the restoration of NO in this article. I know that programs are not the authors' interest, since "framing" is just another word for PR.

Yes, advertising goes a long way -- unless the issue is a devastated metropolis. Here it looks like talk, talk, and more talk, when action is called for. Gotta do something, guys, besides drone on about your theory of thinking. That's the difference between politics and the academy.

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Looks like progressives have already lost the opportunity
Posted by: Jasonix on Oct 18, 2005 11:44 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Bush and the Republicans are using N.O. to ram an even more tax cuts for the rich and cuts to social programs down the nation's throats. The people might finally be getting wise to the president, but for the moment, it doesn't look like there is much we can do about the direction the country is heading. The Democrats are not an opposition party, and unless they start offering something better, we're stuck in a rut.

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Put your comments where it might count...
Posted by: Gma1 on Oct 18, 2005 1:41 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
If everyone who posts here would send this article to the DNC and to Howard Dean in particular and voice your disgust that we are not going to win by BUSH BASHING, but because WE ARE A PARTY WHO CARES ABOUT PEOPLE, THE REPUBLIC AND THE CONSTITUTION, maybe we could get a point across. We need someone in charge of the party who will communicate to senators and congressmen that we must have a positive message. I repeat, Bush bashing will not win Congressional seats, nor will it win the whitehouse.

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Conservative?
Posted by: birdman on Oct 18, 2005 6:51 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
So long as these neo-nazi radicals can keep calling themselves "conservatives" they will continue to bamboozle a lot of people. "Convervative" sounds so safe, so reasonable, so, well -- CONSERVATIVE.

There are a lot of well-meaning people out there who want to live a reasonable, conservative life, but who don't get that they are supporting a bunch of far-right raving lunatics.

How do we reframe THEM? (The lunatics, that is.) Maybe we start by never calling them "conservatives" again.

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» I call them neocons or Posted by: WhatNow?
Shrinking government??
Posted by: Rod in 83706 on Oct 18, 2005 8:09 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
What planet have these guys been on? Shrinking government? They must be unaware of the astronomical deficit run up by the moron in the oval office (and YOUR grandchildren will have to pay that bill). They must be unaware of the usurpation of rights by the we-know-what's-best-for-you crowd in Washington, using the Patriot Act to make government bigger and more powerful. They must be unaware that Bush is tryng to annex Iraq and make it the 51st state.

Intellectual bankruptcy? There is plenty of that, and it is not limited to the right wing nut cases. The Great Society lifted everyone out of poverty and made us all equal, didn't it?? No, it didn't, but they spent billions of YOUR dollars trying.

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Be careful what you wish for...
Posted by: thewanderingjew on Oct 18, 2005 9:43 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
This article is excellent in pointing out the importance of framing issues to win long-term support for political ideologies.

However, I'd caution against trying to characterize "America's values" as striving to create some sort of egalitarian utopia aimed at pooling "common wealth for individual aspirations."

In fact, this is a major problem with American values. Read the constitution. What does it say? Protect property first, and then tack on some provisions for individual rights later. The original constitution condones slavery and denies voting rights to all but wealthy, landowning white men.

The framers of the constitution set out to protect elite while male interests--and they've succeeded admirably.

Today, the expansive middle class and even more expansive poor classes would benefit greatly under policies seeking to distribute the benefits of wealth more evenly. Progressives need to set out an agenda framing modern needs in their appropriate historical context: one that divorces progressivism from the exclusionist reality of America's past.

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Are the children part of the experiment in conservative values?
Posted by: claudiak. on Oct 19, 2005 8:55 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
1) Children from New Orleans attending public K-12, wherever they are now, will be registered as "migrant students" (the U.S. Department of Education began sending letters to state school officials on September 2).

2) Under the NCLB, the only single nationwide database the USED is allowed to maintain is of migrant students. At the least, those kids--first graders on up--will be tracked for the rest of their lives (ignoring Orwellian concerns, the most benign use of these data that I can imagine is targeted advertising: USED has hired a lot of former advertising execs in recent years).

However, it could be, perhaps is, even scarier--unethical, an abomination, choose your word: What if the plan was, from the beginning, to conduct a randomized experiment in "conservative values" (young children being the experimental subjects)?

The following excerpt is troubling: "Once the long delayed evacuation got underway, New Orleans (mostly black) families were forced by federal and state authorities to separate - men were not allowed to accompany their spouses, loved ones, and children also became separated." (Fraser, scoop.co.nz, 9/05/05).

To have an "experiment," subjects must first be randomly assigned to conditions .... Is this USED's plan? I do not know. That it could be terrifies me.

--claudia krenz

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