Walmart gets randy
Stay up to date with the latest headlines via email.
OK, so Walmart won't sell racy magazines, cuss-ridden records, or emergency contraception. But, interestingly enough, the ultrachain has no problem shilling KY-brand personal lubricant (innocently dubbed "Touch Massage" oil).
The store's actually getting rich off the stuff -- according to Advertising Age, K-Y Touch Massage oils have "hit the list of top 10 new health and beauty products of 2005."
Quelle surprise: K-Y is manufactured by conservative megacorp Johnson & Johnson, which last year decided to boost marketing efforts to sexually frustrated middle-American consumers by focusing on "enhanc[ing] intimacy between committed partners" ( borrrring. Just kidding!).
Other companies -- like Trojan condoms' Church & Dwight Co. -- are getting friskier, too. C&D recently launched Elexa, a new line of "sexual health" products marketed towards women. The line includes sexually healthy sundries such as vibrating condom rings -- which, for the record, are banned from stores in eight states.
Laura Barcella is an Associate Editor at AlterNet.