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Wal-Mart's Image Rescue

By Liza Featherstone, The Nation. Posted September 16, 2005.


After Katrina, Wal-Mart sent truckloads of water and emergency supplies. A business capable of operating so humanely should do so every day -- not just in a disaster.

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In the immediate aftermath of Hurricane Katrina, among the statesmen touring the Houston Astrodome to boost victims' spirits were former Presidents Bill Clinton and George H.W. Bush--and Wal-Mart CEO Lee Scott.

This image didn't seem as odd as it might have. When Hurricane Katrina hit the Mississippi Gulf Coast, most of us were stunned by the poverty of government response at all levels--from the failure to rescue grandmothers stranded on their rooftops to the babies and diabetics languishing without food and water at designated emergency "shelters."

Thank goodness, then, for Wal-Mart, which immediately sent 1,900 truckloads of water and other emergency supplies to the afflicted. The company has also contributed $17 million to the hurricane relief effort, and more than $3 million in merchandise.

It's not surprising that Wal-Mart would be well equipped to respond quickly to a catastrophe. The company is revered for its efficient and highly centralized logistics, which have sometimes allowed it to capitalize on natural disasters. Learning from its database that during hurricanes people eat more strawberry Pop-Tarts, Wal-Mart has in the past responded to dire weather predictions in Florida by making sure stores in that region were stocked accordingly.

To its credit, during Katrina the company operated on higher ground. But Wal-Mart's many vocal critics deserve some credit, too; by putting the company on the defensive about its social commitments, they may have pushed Wal-Mart to help many more Gulf Coast victims. A company capable of operating in such a coordinated, humane way should do so not just in a disaster but every day.

There is no reason Wal-Mart could not operate in an equally streamlined, well-organized manner to make sure that labor laws (on overtime, child labor, discrimination) are followed. There is no reason its impressive resources could not be marshaled to remedy the daily, ongoing disaster that so many of its workers face: low wages and inadequate healthcare.

According to the conservative wingnuts at the Wall Street Journal editorial page, the superiority of Wal-Mart's Katrina response shows that the private sector is simply more effective than the government. Well, yes, oddly enough, when you starve a government by draining its resources and electing officials who don't believe in it, nothing seems to work.

Companies like Wal-Mart play a major role in that eviscerating process. Not only does Wal-Mart give more than two-thirds of its political contributions to anti-government Republicans, it weakens local infrastructure by draining public coffers.

According to the advocacy group Good Jobs First, Wal-Mart has received more than $1 billion in public subsidies just for building its stores (not counting the cost to state and local governments of picking up healthcare costs of Wal-Mart employees). And Sam Walton's heirs, through their family foundation, are lobbying vigorously for the abolition of the estate tax, which will almost certainly weaken the government's ability to respond to future Katrinas.

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Liza Featherstone is a New York City-based journalist. She is the author, most recently, of "Selling Women Short: The Landmark Battle for Workers' Rights At Wal-Mart" (Basic).

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A longterm view of Walmart is certainly needed
Posted by: NDnative on Sep 16, 2005 6:43 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
A one day service followed by bullshit hype about it being great hides the fact that the store is rarely this helpful. I can see a lot of rightwing loonies and "centrist" dumbasses saying "See, Walmart's not so bad after all" bullshit. If you want to defeat the walmartization of America, one of the important things that must be done is not to allow these crooks to use one day help stunts to hide their daily ruthless and unethical activities.

Of course, given the smashing of labor and the push for deregulation by both parties for the past 25 years and counting, it's not going to be easy to starve the private beasts.

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WAL-MART is in damage control mode.
Posted by: NoPCZone on Sep 16, 2005 7:23 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
From the ridiculous commercials with the hispanic woman who is in charge of Greeting Cards and other similar image ads to this PR donation, Wal-Mart is trying to manage it's image. As all of the ugly truths of their business practices slowly come out, they fear the downstream effects of all the ugly truth that is out and that which will come. It's just another spin control effort.

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Never Good Enough
Posted by: bdcbryan@hotmail.com on Sep 16, 2005 7:52 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Nothing would ever be good enough for you people. It's never enough because you won't be happy until you get it ALL! Even if that happend you would complain that it's not of good quality and that it should have been given to you sooner. That's the mentality that comes with the welfare state! You say "let us control everything because we know what's best for you". Come down off of your utopian cloud and into the real world where people actually live and stop the bitching and moaning! You should all be ashamed of yourselves!!!! We are blessed with so much in this nation but none of you can see past your nose because you're not the one's giving handouts and winning political points. Shame on YOU!!!!!!

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» RE: Never Good Enough Posted by: robertjneal
» RE: Never Good Enough Posted by: bdcbryan@hotmail.com
» RE: Never Good Enough Posted by: gargirl
» RE: Never Good Enough Posted by: russianblue
I wonder what Sam Would think?
Posted by: Ely Whitney on Sep 16, 2005 7:53 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
I recall a documentary depicting the life and times of Sam Walton. From humble beginnings to a chain of stores that in the begining allowed the consumer another means to garner their consumables away from the gouging private sector. His was a simple philosophy, sell and profit on volume.

Wow have times changed? Wal Mart under control of University trained Masters of Business Administration execs epitomises everything that is wrong with the business culture in America. Maximizing profit at cost of eliminating all shreds of decency is not just a trait of the Walmart chain as you can look at any large corporate conglomerate and see that same vision driven by the same educated executives.

The efforts of Walmart in this unfortunate and tragic event should have been applauded. Instead those efforts are viewed with trepidation and a belief that it is nothing more than damage control on an already pathetic image and in short a huge PR stunt. True capitalism gone amuck...

Do I believe Sam would have sent in supplies and help? Hell yes!! I also believe on what I know of the man it would have been for a humanitarian effort as would have been his legacy and not to provoke a more favorable image.

I still view the gesture by Wal Mart as admirable. They are giving something. I look at corporate entities such as Halliburton, Fluor, Bechtel and wonder what it is they will give and only after they recieve. For them there will be no amount to change the image, and their image is not of concern. Theirs comes from the government coffers and with that you need not to be bothered with image, just don“t bite that hand that feeds you.

I have to wonder what old Sam would think of this new image of the Walmart Empire??? ... and corporate America

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» RE: I wonder what Sam Would think? Posted by: Ely Whitney
Family Foundation
Posted by: Olympiada on Sep 16, 2005 11:35 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
And Sam Walton's heirs, through their family foundation, are lobbying vigorously for the abolition of the estate tax, which will almost certainly weaken the government's ability to respond to future Katrinas.

Interesting point. I have never been a family rich enough to know what a family foundation is, although I suspect it is what donates to places like the SFPL Children's Room and the Bay Area Discovery Museum under the name "Fisher Family" as in the Gap, but that's off topic.

You know I told y'all on the whole discussion about Walmart in Wiretap: The Walmart Thought Police that I was really impressed with the Walmart in Hood River, OR. Well, I was. I mean here is this big store and I am living in rural Klickitat County WA with nothing, I mean nothing around, and here I could buy everything my little tweentysomething heart desired.

Fast forward several years later to Walmart in Dallas, TX. Not so clean and organized....

And a few more years later: Marietta, GA. Lord have mercy, what a f**king mess! This is when I started thinking about working conditions and mind numbing boredom.

So sure, just like the president of Uganda, and Bush and Iraq, during a crisis, folks wanna look good. But when no one is looking, why aren't they taking care of their own?

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Walmart isn't so bad....
Posted by: Liberal on Sep 16, 2005 11:56 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
You know, stereotypes are horrible. I'm a liberal, and I love Walmart!

Walmart is a huge store. Walmart has incredibly low prices, every-single-day. Walmart ensure 500 jobs. Walmart has lots of money, but isn't selfish about their income -- they give to lots of non-profit groups and communities, along with the environmental, children, searching for missing children and everything. Not to mention the fact that the Gap, Nike and Walmart all have sweatshops, though Walmart pays more for the sweatshop workers, and, have better working conditions and more safety precautions than any other sweatshop in the world... Now, why is Walmart so bad? Because they're a monopoly? Isn't that what capitalism is all about? That's the business world, is it not? Sure, the world would be better if Walmart didn't take over small businesses, but, you gotta live with reality, deal with it, don't complain.
The only way to get rid of Walmart is to not buy from Walmart....heheh...good luck with that.

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» RE: Walmart isn't so bad.... Posted by: russianblue
» RE: Walmart isn't so bad.... Posted by: Basenjis
» RE: Walmart isn't so bad.... Posted by: bqtrain
Damage Control
Posted by: Basenjis on Sep 16, 2005 12:25 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Walmart suffers from the same image problem as George Bush. They may be tops in organization and smart preparation for catastrophic emergencies, but like George Bush, their niggardly hard-heartedness has earned them some pretty low ratings for a lack of genuine concern for the people. Walmart made the smart damage control move by bringing in much-needed supplies while Bush did his little fly-over and his public relations pictures consoling the homeless. When that didn't nudge up his ratings enough, in desperation, he promised them the moon.

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Wal-Mart Gave Because Wal-Mart is Scared
Posted by: American Maid on Sep 16, 2005 1:16 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Part of the reason Wal-Mart gave at all and as much as it did (about equal to 25-30 minutes of sales) is because Wal-Mart needs the good press something awful. The movie WAL-MART: The High Cost of Low Price is coming out in November and promises to be very revealing as well as able to reach many more people who don't read Alternet. Wal-Mart had already promised prior to the hurricane to be very aggressive in countering the movie so the timing of Katrina was as providencial to Wal-Mart as 9/11 was to Bush. The movie along with Alternet, Wal-Mart Watch, Wake Up Wal-Mart, Sprawl-Busters, Hometown Advantage & many others like Wal-Mart Sucks, Wal-Mart Blows, Hel-Mart & Retail Worker are starting to pull back the worn cover of Wal-Mart's misinformation propaganda machine (can't go through 600,000 employees a year -- as well as suppliers, vendors, manufacturers, etc. without risking the word getting out).

And propaganda is what it is! "Liberal" by the his/her comments above has bought into it hook, line & sinker just like Wal-Mart wants Liberal to do & the rest of us too. Wal-Mart is counting on our ignorance & distractions to continue the race to the bottom for 95% of us because they are at the very top.

But rather than address Wal-Mart's critics who have exposed very real concerns, Wal-Mart plays Three-Card Monty with the facts & claims the critics are disgruntled ex-workers or liberals jealous of their success (where have we seen that elsewhere?).

Wouldn't it be wonderful if Wal-Mart took the major amounts of money it spends on patching up their highly deserved unravelling reputation and actually did some REAL good?

If you think our American government isn't being controlled by the Walton family (with their $100 BILLION fortune) and their similiarly monied friends then you haven't done enough reading and investigating. I would suggest you read the thread (linked below) at the movie forum and follow the links and where the Wal-Mart money goes before you claim Wal-Mart is the greatest thing ever when in fact it may be our ruin (Also read the rest of the stories here at Alternet and go to the Wake Up Wal-Mart, Wal-Mart Watch, Sprawl-Busters + the other sites to educate yourself about the REAL Wal-Mart).

How the Waltons spend $100 BILLION

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Furthermore...
Posted by: American Maid on Sep 16, 2005 1:38 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Wal-Mart and the Walton family who have been pushing tax cuts for the rich, corporate tax breaks and corporate welfare (while also pushing the cutting of individual welfare -- better to have people so desparate for a job they have no choice to work at Wal-Mart especially after Wal-Mart runs all other business out of towns), social security privitization (better for their stock, eh?), public funding of private schools and religious organizations, etc is at least partly responsible for the raping of the government programs and departments that 10 years ago would have responded so much better to Katrina than they were able to this month after incompetant friends are put in charge as favors and the departments being stripped so more money can be paid to subsidaries of Halliburton for essential government services like wars for oil riches paid by lowly taxpayers (who don't happen to be the rich like the Waltons)!

Why does the newly passed transportation bill include millions of dollars to improve the access road for Wal-Mart Corporate Headquarters in Arkansas?

Cause Wal-Mart spends a heck of a lot more on lobbyists in DC than they ever will on a hurricane.

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Oh I forgot!
Posted by: American Maid on Sep 16, 2005 1:44 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Guess who is behind the push for the repeal of the Estate Tax?

Why the Walton family of course!

One of the very few that will get any benefit from its repeal.

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Light at the end of the tunnel
Posted by: Falang on Sep 16, 2005 3:17 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Yes there is hope, here in Canada, in province of Quebec Walmart loose a battle in court today. The court said that Walmart didn't close a store because it was not profitable but because the union was negociathing is first contract. Walmart fail to prove that it was closing the store for ever because they did not sell or want to sell the building hoping to open it again in the future without the union. A month ago Walmart lost a other battle at the labour court against workers who were trying to get unionise in a other store.

Today the court said Walmart closed the store to break the union and will have to pay compensation or reopen the store and give the union workers their job and respect the working contract with the union.

At least two other Walmart are getting unionise in Canada at this time.

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» RE: Light at the end of the tunnel Posted by: Ely Whitney
Another book I strongly recommend to better understand the Walmart effect and its acceptance
Posted by: maxpayne on Sep 16, 2005 7:08 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Maybe this is why Wal-Mart is "tops" in Hurricane Rescue
Posted by: American Maid on Sep 17, 2005 7:54 PM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Check out the blog from one of the producers of the movie coming out in November, WAL-MART: The High Cost of Low Price

A highlight:

"They [Wal-Mart] spend $3.8 million a day ($1.4 billion a year!) getting their side of the story out..."

Which means their generosity for the hurricane victims which should just be what we ALL (especially when we have the means) do for those in crisis, is equal to less than ONE WEEK of their normal smoke and mirrors.

Wal-Mart corporate is revving up the spin machine

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