The Success of the 'Grieving Mom'

By Jeffrey Feldman, Frameshop. Posted August 16, 2005.

If Democrats want to build on Cindy Sheehan's success, we must accept that last week's media storm was less about Cindy's demand to meet or her accusation against the President, than about her image as a "grieving mother."

Of the 122,000 pages that result from a Google search of grieving mom, almost all of them are stories about Cindy Sheehan. Clearly, "grieving mom" was the magic phrase at the heart Cindy Sheehan's success.

In fact, while many Democrats believe that Cindy Sheehan's protest has focused the nation's attention on the lies of the Bush White House, the reality is exactly the opposite.

Prior to the Cindy Sheehan story, the media was dividing its time between the "Memogate" story and the nomination of John Roberts to the Supreme Court. Despite the staggering complexity of Memogate, the more the media focused on the sinister and criminal acts of the White House political team, the more Americans saw the President as dishonest.

When Memogate ruled the headlines, the country's attention was focused not just on the President's lies, but on the cloud of deception that surrounded the White House. Similarly, even though John Robert's seemed like a squeaky clean nomination to the Supreme Court, the more the media discussed him, the more Americans saw the President as untruthful. When John Roberts topped the headlines, America's attention was drawn, slowly but surely, to what the President was hiding (by refusing to release documents about Roberts' past to Congress).

Rather than extending America's focus on Presidential lies, the meteoric rise of Cindy Sheehan to the top of the headlines shifted our attention to a "grieving mother." Curiously, this shift seems to have happened despite the fact that Sheehan's personal writings and public statements tried to intensify the national focus on the President's lies and refusal to meet with her.

So what is the bottom line of the Sheehan protest? What did the Sheehan week achieve?

In broad terms, the success of the "grieving mom" phrase indicates that Americans are now thinking about the War in Iraq through the frame of the family, rather than thinking about Iraq through the frame of "terrorism" or "ideology."

The implications of this shift from "terrorism" to "family" in the country's thinking about Iraq are profound. Not only does this shift forewarn a political tidal wave soon to break on the President's foreign policy, but also of a much deeper, tectonic shift in the strategy beneath all the recent gains in the Republican party.

The great success of Cindy Sheehan's protest, therefore, is no less than the moral authority for the Democratic Party to speak for the American family.

In other words, there are now two very clear claims on the American family at the heart of politics, and the claim by the anti-war Democrats has so much momentum that it has already forced every single Republican candidate running for office to rethink their strategies for the next few years.

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