War is Fun as Hell

By Sheldon Rampton, AlterNet. Posted August 2, 2005.

Years of writing about public relations and propaganda has probably made me a bit jaded, but I was amazed nevertheless when I visited America's Army, an online video game website sponsored by the U.S. Department of Defense (DoD). In its quest to find recruits, the military has literally turned war into entertainment.

"America's Army" offers a range of games that kids can download or play online. Although the games are violent, with plenty of opportunities to shoot and blow things up, they avoid graphic images of death or other ugliness of war, offering instead a sanitized, Tom Clancy version of fantasy combat. Overmatch, for example, promises "a contest in which one opponent is distinctly superior... with specialized skills and superior technology ... OVERMATCH: few soldiers, certain victory" (more or less the same overconfident message that helped lead us into Iraq).

Ubisoft, the company contracted to develop the DoD's games, also sponsors the "Frag Dolls," a real-world group of attractive, young women gamers who go by names such as "Eekers," "Valkyrie" and "Jinx" and are paid to promote Ubisoft products. At a computer gaming conference earlier this year, the Frag Dolls were deployed as booth babes at the America's Army demo, where they played the game and posed for photos and video (now available on the America's Army website). On the Frag Dolls blog, Eekers described her turn at the "Combat Convoy Experience":

"You have this gigantic Hummer in a tent loaded with guns, a rotatable turret, and a huge screen in front of it. Jinx took the wheel and drove us around this virtual war zone while shooting people with a pistol, and I switched off from the SAW turret on the top of the vehicle to riding passenger with an M4."

Non-virtual realities

Unsurprisingly, the babes-and-bullets fantasy world celebrated in these games contrasts markedly with the experiences that real soldiers are facing in Iraq. A report by the Pentagon's own Mental Health Advisory Team -- completed in January but only released last week -- found that 54 percent of soldiers stationed in Iraq described morale in their individual units as "low or very low." In recent testimony to the House Armed Services Committee, U.S. Undersecretary for Defense David Chu, who is in charge of personnel recruitment for the military, admitted that "there is a reduced propensity to join the military among today's youth. Due to the realities of war, there is less encouragement today from parents, teachers, and other influencers to join the military."

Chu said parents and other "older advisers to young Americans" whose views on military service were shaped by the Vietnam War have become a chief obstacle to military recruiters, adding that he was also "lamenting the failure" of the media to report all of the "positive successes" of the military along with the news of bombings and growing insurgency.

In reality, as Editor and Publisher reported the day before Chu gave his testimony, the news media has actually been failing to report the horrors of war, as "few graphic images from Iraq make it to U.S. papers." And as Newsweek war correspondent Joe Cochrane observed just three days before Chu gave his testimony, one reason for the lack of positive news from Iraq is that reporters no longer dare venture out from Baghdad's barricaded Green Zone "unless they're embedded with U.S. soldiers. That wasn't the case early last year, when foreigners could walk the streets outside the Green Zone, shop in local markets, and, most important to journalists, talk to the Iraqi people. Those days are long gone."

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