The New Blacklist

Spurred on by a biblical injunction evangelicals call "The Great Commission," and emboldened by George W. Bush's re-election, which is perceived as a "mandate from God," the Christian right has launched a series of boycotts and pressure campaigns aimed at corporate America -- and at its sponsorship of entertainment, programs and activities they don't like.

And it's working. Just three weeks ago, the Rev. Donald Wildmon's American Family Association (AFA) announced it was ending its boycott of corporate giant Procter & Gamble -- maker of household staples like Tide and Crest -- for being pro-gay. Why? Because the AFA's boycott (which the organization says enlisted 400,000 families) had succeeded in getting P&G to pull its millions of dollars in advertising from TV shows like "Will & Grace" and "Queer Eye for the Straight Guy."

P&G also ended its advertising in gay magazines and on gay Web sites. And a P&G executive who had been given a leave of absence to work on a successful Cincinnati, Ohio, referendum that repealed a ban on any measures protecting gays from discrimination was shown the door.

"We cannot say they are 100 percent clean, and we ask our supporters to let us know if they discover P&G again being involved in pushing the homosexual lifestyle," growls the AFA's statement of victory over the corporate behemoth, "but judging by all that we found in our research, it appears that our concerns have been addressed." The Wall Street Journal reported on May 11 that "P&G officials won't talk publicly about the boycott. But privately, they acknowledge the [Christer] groups turned out to be larger, better funded, better organized, and more sophisticated than the company had imagined."

But the P&G cave-in to the Christian right is only the tip of the iceberg. In just the past year and a half, AFA protests and boycotts -- or even the simple threat of boycotts -- have been enough to make a host of American companies pull their ads from TV shows the Christian right considers pro-gay or salacious. "Desperate Housewives" has lost ads from Safeway, Tyson Foods, Liberty Mutual, Kohl's, Alberto Culver, Leapfrog and Lowe's after the AFA's One Million Dads campaign targeted the show's sponsors. "Life as We Know It" got the same AFA treatment -- and lost ads from McCormick, Lenscrafters, Radio Shack, Papa John's International, Chattem and Sharpie.

And it's not just programs on the broadcast networks and their local affiliates that are feeling the heat from the Christian right. When the AFA targeted Comedy Central's "South Park," the popular cartoon satire saw ads on the show pulled by Foot Locker, Geico, Finish Line and Best Buy.

Nissan, Goodyear and Castrol stopped running ads on "The Shield" after AFA complaints. Sonic Drive-In pulled its ad support from "The Shield" after a single email request from AFA's Rev. Wildmon. S.C. Johnson and Hasbro ordered their ads taken off "He's a Lady" when it got the AFA treatment. And the list goes on ..... Call it a new, 11th Commandment: "Thou shalt not advertise" if the religious primitives smell sin.

Just two weeks ago, the AFA undertook a new letter-writing campaign aimed at Kraft Foods (makers of Oreo cookies, Maxwell House coffee, Ritz Crackers and the like) for supporting the "radical homosexual agenda."

Kraft's crime? It's a corporate sponsor of the 2006 Gay Games in Chicago. Founded in 1980 by Dr. Tom Waddell -- a 1968 Olympic decathlete -- these Gay Games VII will bring gay athletes from all over the world to the Windy City for a complete catalog of Olympic-style competitions. The honorary chairman of the Chicago Gay Games? The city's mayor, Richard Daley, who declared that he is "committed to the success of the 2006 Gay Games because it is an expression of international goodwill and a celebration of the lesbian, gay, bisexual and transgender communities, which are important to Chicago."