The Foreign Language of Choice

By George Lakoff, AlterNet. Posted June 2, 2005.

The emphasis on framing and language is not a covert attempt to push women's issues that are controversial -- be it abortion or contraception -- off the progressive agenda. Quite to the contrary, it is a refusal to accept the conservative definition of the issues involved, and put forward a positive vision, based on deeply progressive values and moral perspective.

Many of the feminist organizations have come to the conclusion that the word "choice," and the concept of choice, is a bad idea. Deborah Tannen, who is one of the best-known linguists in the country, observed over a decade ago that the word "choice" is taken from a consumer vocabulary -- as compared to the word "life," which is taken from a moral vocabulary.

Morality beats consumerism every time.

Moreover, the word "choice" versus "decision" is a bad idea because "choice" is less serious a word than "decision." From a linguistic perspective, "choice" was in itself a bad choice.

The word "abortion" is also negative -- the word "abort" as in "abort the mission," as if something has gone terribly wrong. Now you can't just immediately change a word like that to something that's more positive, and in fact, abortions are not situations where things have gone right. The situation is an unwanted pregnancy, un-wanted, negative.

If you use the word "abortion" at all these days, what you're doing is playing on the right's turf, where they have defined the issues to suit their interests, using their words.

What is necessary is a redefinition -- what I will call a "reparsing" -- of the issue. There are four different types of reparsing that are required, and each expresses a powerfully moral idea grounded in a progressive moral perspective.

Let's begin with the two ideas that Howard Dean talked about in his interview with Tim Russert. First, Dean reparsed the issue in terms of personal freedom. He brought up the case of Terry Schiavo, where many Americans felt that this right-wing administration was interfering in the personal freedom of the families involved. They did not want government interference in this most important decision in people's lives. This idea is crucial to American democracy and it was at stake in the Schiavo case -- and most people recognized it as such. Dean was saying, and rightly so, that this is one of the ways we should talk about cases of unwanted pregnancies. These are medical decisions where the government should not be making decisions for any individual or family.

The second reparsing that Dean did in that interview was to take up the question of unwanted pregnancies itself. No one wants unwanted pregnancies, and there's no reason why we should have them since have the means to prevent these pregnancies. A very high percentage of the unwanted pregnancies are among women and girls who have been denied sex education and contraception. And yet the right-wing has been denying sex education to students, and in many cases, even denying contraception through its abstinence-only programs. Now we also face "vigilante pharmacists" who are not just imposing their own will on these women and depriving them of their personal freedom, but also their access to much-needed contraception.

In other words, the right-wing is actually creating unwanted pregnancies.

I would take this analysis further and argue that we should not allow the right-wing to take ownership of the value of life -- that is our value. And the first place we have to start talking about the value of life is on the issue of infant mortality. The United States has the highest rate of infant mortality in the industrialized world, and there's no excuse for it. We have the medical care to prevent these deaths. The reason we continue to experience such high rates if infant mortality is that poor women are being denied prenatal and postnatal care, adequate health insurance, adequate food for their children -- and all this because of the attitude and policies of the conservatives.

George Lakoff is the author of Don't Think of an Elephant: Know Your Values and Frame the Debate' (Chelsea Green). He is professor of linguistics at the University of California at Berkeley and a Senior Fellow of the Rockridge Institute.

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