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The Baron's Last Exit

By Murray Waas, AlterNet. Posted May 18, 2005.


Why did the public relations man who represented Saddam Hussein and Mobutu Sese Seko fling himself off a parapet? Perhaps his conscience finally caught up with him.

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Baron Edward Von Kloberg III was a man given to grand entrances and grand exits. The former public relations man to Saddam Hussein and Mobutu Sese Seko, while recently on vacation in Rome, flung himself in full fury off a parapet of the Castel Sant' Angelo, the same site of Tosca's suicide in the Pucini opera. He wanted us to notice him one last time.

Speculation as to why Von Kloberg, the self-described "Washington representative to the damned" killed himself initially revolved around the fact that he was in increasingly failing health. Italian newspapers reported that he was distraught after he was spurned by his Lithuanian gay lover, with whom he was attempting to reconcile. My best surmise is that his conscience finally had caught up with him.

My last comment might appear insensitive, even cruel, but I knew Von Kloberg quite well; indeed well enough to know that he would not only not have been offended, but would have taken some amusement in what I just wrote.

He was famous, or infamous, for representing anyone. His clients included many of the world’s most notorious war criminals and dictators of the past half century. Besides Saddam and Zaire's Mobutu Sese Seko, other Von Kloberg clients included Samuel Doe of Liberia, and Nicolae Ceausecu of Romania. He would take on virtually anyone as a client, as long as the check didn't bounce.

I was having breakfast with him one morning when one particular client, an African dictator, was deposed from power and met his violent end. Without skipping a beat, he was on the phone with representatives of the new government to see if he could keep the account.

A front page obituary of Von Kloberg in The Washington Post said he was known in Washington society circles for his "Edwardian style of living" and "Rooseveltian, high class accent."  He "arrived at balls and galas wearing black capes" and "traveled with steamer trunks." One of his black capes had a red lining, another had a print of doves. As a public relations man, he knew that entrances were everything.           

Sometimes draped over his cape or tuxedo was a medal, Zaire’s Order of the Leopard, personally presented to him by Mobutu. In other societies, one is awarded medals  for humanitarian or scientific achievement. In Mobutu’s Zaire, the nation’s highest honors were reserved for those who assisted Mobutu in whitewashing the mass graves of his victims and the billions of dollars he stole from his people.

Von Kloberg did not take the medal too seriously.  He majestically flung the medal over one of his tuxedos or capes as a gay kitsch fashion accessory. He was also a consummate confidence man.  He had once pleaded guilty to faking letters of support from two ambassadors, who were his clients. to obtain a $60,000 bank loan. He received five years probation for that one.  


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Murray Waas is a journalist based in Washington D.C. This column originally appeared in a slightly different form in the Washington Examiner.

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PR lives off the media (that's you)
Posted by: lamar on May 19, 2005 6:57 AM   
Current rating: Not yet rated    [1 = poor; 5 = excellent]
Ahh, you never did the story on him, and now he's dead. Maybe your conscience weighs heavily? When you describe someone as a PR Man, what you are saying is "media manipulator". Since you (plural) are the media, you are responsible both for his rise and fall and success in the interim.

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