The 2004 Falsies Awards

By Laura Miller, AlterNet. Posted December 30, 2004.

This year marks the beginning of a new tradition for the Center for Media and Democracy. To remember the people and players responsible for polluting our information environment, we are issuing a new year-end prize that we call the "Falsies Awards." The top ten finalists will each receive a million bucks worth of free coupons, a lifetime supply of non-fattening ice cream, an expenses-paid vacation in Fallujah, and our promise to respect them in the morning. The winners of the Falsies Awards for 2004 are:

1. I'm Karen Ryan, reporting

Let's hear it for video news releases finally getting a smattering of the public scrutiny they deserve. A video news release or VNR is a simulated TV news story. Video clips paid for by corporations, government agencies, and non-governmental organizations are commonly passed off as legitimate news segments on local newscasts throughout the United States. VNRs are designed to be indistinguishable from traditional TV news and are often aired without the original producers and sponsors being identified and sometimes without any local editing.

When a VNR touting the controversial Medicare reform law ended with "In Washington, I'm Karen Ryan, reporting," Senate Democrats called foul. The VNR, which aired on 40 stations between January 22 and February 12, 2004, was paid for by the U.S. Department of Health and Human Services. Ryan, the "reporter," was in fact employed by a production company contracted by the Ketchum PR firm to create the VNR for HHS. An investigation by the U.S. General Accounting Office concluded that the VNR had violated a ban on government funded "publicity and propaganda." According to The Hill, a newspaper based in Washington, D.C., "VNRs are standard practice in the public-relations industry and local news reports often rely on them. ... However, the GAO said in its decision, 'our analysis of the proper use of appropriated funds is not based upon the norms in the public relations and media industry.'"

Karen Ryan was back in the news in October, when the liberal-leaning People for the American Way identified another Ryan VNR. This time Ryan "reported" on the Bush Administration's No Child Left Behind law. A Freedom of Information Act investigation revealed that the U.S. Education Department paid $700,000 to the PR firm to produce two VNRs as well as to rate newspaper coverage according to how favorably reporters described No Child Left Behind. "A number of local stations ran the VNR as is, and added a local twist by simply having their own reporter read the script," reported CampaignDesk.org, a journalist watchdog website. "The stations that took the time to have their own reporters record the script of the No Child Left Behind VNR had to have been fully aware of what they were doing: knowingly deceiving their viewers about the origins of the story – not to mention committing plagiarism – by passing off as their own original reporting words actually written by a PR company hired by the Bush administration."

2. War Is Sell

The formerly exiled Iraqi Ahmed Chalabi and his Iraqi National Congress were exposed as hucksters who befriended powerful men in Washington and played an instrumental role in selling the Iraq War. The U.S. major media finally examined the extent to which the INC and Chalabi used funding provided by the U.S. Congress to position themselves as a central source for much of the now-discredited "intelligence information" that the Bush administration used to justify the March 2003 invasion.

“The former Iraqi exile group that gave the Bush administration exaggerated and fabricated intelligence on Iraq also fed much of the same information to newspapers, news agencies and magazines in the United States, Britain and Australia," Knight Ridder reported in March 2004. "A June 26, 2002, letter from the Iraqi National Congress to the Senate Appropriations Committee listed 108 articles based on information provided by the Iraqi National Congress's Information Collection Program, a U.S.-funded effort to collect intelligence in Iraq. The Information Collection Program was financed out of the at least $18 million that the U.S. Congress approved for the Iraqi National Congress, led by Ahmed Chalabi from 1999 to 2003."

Laura Miller is Editor of PR Watch, a project of the Center for Media and Democracy.

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