On the Spot: Moving On with MoveOn

By Rachel Neumann, AlterNet. Posted November 23, 2004.

The waiting list was long; only a lucky 60 people found their way to this San Francisco location on Sunday, Nov. 21. With a friend in common – the progressive online organization MoveOn.org – conversation came easily; they converged on the San Francisco loft, trading names and stories on their way up the stairs. While some had brought their own chairs or stood by the food, most people sat on the floor. Around the country, over 18,000 people were meeting at 1,500 parties like this one, designed to help MoveOn.org decide on its next priorities and strategies.

MoveOn mobilized hundreds of thousands of frustrated people before the Nov. 2 election. They made phone calls to swing states, educated themselves with progressive media, raised over $50 million for John Kerry and local candidates, and sent over 70,000 volunteers into the swing states. Because the organization was particularly vocal in the last month leading up the election, their silence in the days that followed after election day left some of their members feeling lost. Where was the group that had helped them turn outrage into action? In an interview with KGO radio, Joan Blades, MoveOn's co-founder, said "The day after the election we were deluged with emails from members saying 'Thank you, this was wonderful, what next?'"

After dealing with their own sense of electoral loss and recognizing some of the smaller victories from election day, the staff at MoveOn realized that they didn't know what was next. They had some ideas, but, as the staff wrote in a collective email to supporters, "we agreed that we couldn't move forward with anything until we heard from you."

In the San Francisco loft, people jumped at the chance to talk about possible future strategies. After three weeks of grieving, they were ready to talk about action. "MoveOn was one of the most effective groups before the election," said Marilyn McNeal, a young digital media teacher and singer. "We need to figure out how they can continue to be effective now that the election is over.

"We have to find our own Karl Rove," said a woman in a Greenpeace T-shirt. "We need to be as ruthless as they are."

"I don't think we can do anything until we listen to people in the red states," said a blond woman who originally hailed from the Midwest. "I'm a Christian progressive activist and I get so frustrated with Christians, and with activists who won't listen to each other."

For two hours, the ideas flew back and forth: from creating an activist version of Craigslist.org to a mass exodus into the center of the country, from winning back Congress, to supporting a think tank that could identify new progressive leaders.

By the end of the two hours of talk, the diverse group had come to a surprisingly unified sense of agreement: progressives need a uniform vision to counteract the conservative triad of god, guns, and gays. "It infuriates me that Bush has hijacked the idea of morality," said an African American woman with neat braids. "We need to have a message that is simple, clear and focused."

Rachel Neumann is Rights & Liberties Editor at AlterNet.

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