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A Man of His Words

By George Lakoff, AlterNet. Posted September 8, 2004.


In this excerpt from his new book, "Don't Think of an Elephant!" George Lakoff talks about how transforming the language of politics can help win the good fight.
Elephant
Elephant

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George Lakoff is the author of the forthcoming 'Don't Think of an Elephant: Know Your Values and Frame the Debate' (Chelsea Green). He is Professor of Linguistics at the University of California at Berkeley and a Senior Fellow of the Rockridge Institute.

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