Flip-flopper in Chief

By David Brock and Jamison Foser, AlterNet. Posted September 8, 2004.

“The Bush campaign has been remarkably successful at getting the press to buy the notion that John Kerry is a flip-flopper. ... But reporters have been much less quick to look at various Bush reversals of policy through the same lens.”
– Columbia Journalism Review, July 15, 2004.

“Bush now has solid advantages over Kerry in the perceptions that he is a strong and decisive leader, stands up for what he believes in, and can manage the government effectively.”
– Gallup News Service, August 31, 2004.

The Los Angeles Times described the “central message” of the Republican National Convention as the argument that President George W. Bush “is a strong, decisive leader who, unlike Democratic opponent John F. Kerry, steers a steady course through shifting tides of public opinion.”

That image of Bush as a “strong, decisive leader” has been driven home relentlessly by the Bush-Cheney ‘04 campaign all year, and it has clearly been successful. According to a Gallup poll conducted Aug. 23-25, 54 percent of people say the phrase “strong and decisive leader” applies more to Bush than to Kerry, while only 34 percent say it applies more to Kerry. Among Independents, the margin is even wider: 54 percent say it applies more to Bush while only 25 percent say it applies more to Kerry.

While these poll results are no doubt encouraging for Bush chief political aide Karl Rove, they should be dispiriting to anyone who cares about the media’s role in democratic elections.

As Columbia Journalism Review, Media Matters for America, and countless others have noted, the media has applied an alarming double standard in covering Bush’s and Kerry’s changes in position – a double standard that has been particularly noteworthy in recent weeks.

An Aug. 30 Washington Post article demonstrated the sometimes subtle ways in which media coverage of the candidates’ position-switches tends to favor the president:

Republicans draw a sharp contrast between what they portray as Bush's directness and what they call rival John F. Kerry's tendency to worry issues to death. … He [Bush] has also not hesitated to switch positions when necessary, such as when he first opposed, then backed, the creation of a Homeland Security Department.

The Post used Bush’s own words to describe his opponent’s character trait: Kerry tends to “worry issues to death.” Meanwhile, the newspaper presented Bush’s decision-making far more charitably: "Unlike the indecisive Kerry, Bush changes positions only “when necessary.” The Post didn’t explain why Bush’s change in position about the creation of a Homeland Security Department was anything other than a classic “flip-flop”; nor did the article include an explanation of why Bush’s flip was “necessary” – though we can assume that political considerations played a sizable role.

The Associated Press has been more overt in promoting the idea of Bush-as-steady-leader. On Sept. 2, the wire service ran an article headlined, “Steadfast, disciplined, Bush sees himself as unchanged by events of presidency.”

But recent events do little to support the description of Bush as “steadfast.”

David Brock is the President and CEO of Media Matters for America. Jamison Foser is a Senior Adviser.

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