Blackwashing

By Joshua Holland, Gadflyer. Posted July 26, 2004.

"Black Conservative to Rebut NAACP Leader's Remarks in C-SPAN Interview," read the press release from Project 21, an organization of conservative African-Americans.

I had read in Reuters that Kweisi Mfume, president of the NAACP, had called groups like Project 21 "make-believe black organizations," and a "collection of black hustlers" who have adopted a conservative agenda in return for "a few bucks a head."

So I tuned into C-SPAN with interest to hear what a leading voice in the black conservative movement had to say. But then a funny thing happened: The African-American spokesperson for Project 21 caught a flat on the way to the studio, and the group's director had to fill in. And he was white.

As the segment began there was an awkward Wizard of Oz moment as C-SPAN's Robb Harlston – himself black – turned to Project 21's Caucasian director, David Almasi, and said, "Um...Project 21... a program for conservative African Americans... you're not African American."

It was a remarkable moment. A flat tire had led to a nationally televised peek into what lies behind a murky network of interconnected black conservative organizations that seek ostensibly to bring more African-Americans into the conservative movement. But they're not just reaching out to the community. They also speak out publicly for conservative positions that might evoke charges of racism if advocated by whites. And while that's not to say that there aren't some blacks who embrace conservative values, the groups that claim to represent them are heavily financed by business interests and often run by white Republicans.

Almasi replied defensively, "I wanted to make clear right at the beginning that I'm an employee, I'm an employee of Project 21, my bosses are the members of Project 21, the volunteers...I take my marching orders from them, not from anybody else."

Almasi told me by phone that he is Project 21's only paid staffer, and that he works part-time. He said that the approximately 400 volunteers – among whom there was a core of "a few dozen" – were simply conservative blacks "willing to do interviews, be quoted for press releases and be available to write for Project 21 publications," and that his role was simply to serve as "a syndicator, an editor and a scheduler."

But Project 21 is a subsidiary of the National Center for Public Policy Research (NCPPR), which, according to the liberal watchdog Mediatransparency.org, was formed in the 1980s to support Reagan's military interventions in Central America. NCPPR's leadership – president, vice president, executive director – are all white. Amy Ridenour, former Deputy Director of the College Republican National Committee and the organization's president, also sits on the board of Black America's PAC, an organization that claims to be nonpartisan but whose IRS filings state that its mission is to elect Republicans.

NCPPR's directors are also all white. In fact, one of them – Jack Abramoff – is so white that he's actually a high-powered GOP lobbyist and Bush 'Pioneer' who, according to the Washington Post, is the target of multiple investigations into alleged funny-money payments from Indian gambling concerns (along with the $45 million in fees they collected from them, Abramoff and his partner Michael Scanlon convinced the tribes to donate large sums to conservative organizations run by Scanlon, which then funneled the money back to Abramoff, according to the Post).

In the 1990s, NCPPR got into the business of denying that climate change warnings were based on sound science. If the connection between black conservative outreach work and environmental skepticism doesn't seem clear, that's because it's not. But it's logical considering that ExxonMobil donated $30,000 to NCPPR for "educational activities" and $15,000 for general support in 2002, and last year they hiked their operating support to $25,000 and kicked in another $30,000 for NCPPR's 'EnviroTruth' website, according to company financial records.

Project 21 also received funding from R.J. Reynolds and "has lobbied in support of tobacco industry interests, opposing FDA regulation of the industry, excise taxes and other government policies to reduce tobacco use," according to the Center for Media and Democracy. Almasi denied that Project 21 received tobacco industry money, but said he was not sufficiently aware of the details of NCPPR's fundraising to say whether the parent organization had.

Joshua Holland is a student at the University of Southern California and Editor-in-Chief of the Trojan Horse, USC's "fiercely Progressive voice of reason."

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