Brown Power

By Julia Goldberg, Santa Fe Reporter. Posted June 24, 2004.

For the last 16 years, Jorge Ramos has anchored Noticiero Univision, winning, among other awards, seven Emmys. His newest book is The Latino Wave: How Hispanics Will Elect the Next American President, in which he argues "the future of the United States is a Hispanic one." We spoke with Ramos via telephone as he waited for his flight from New York – where he was on tour to promote his book – home to Miami.

Julia Goldberg: Your book clearly establishes Hispanics' importance in the 2004 election and beyond. How important is the coming election to the Hispanic community in terms of defining its future?

Jorge Ramos: I truly believe that Latinos will decide this election. And this is going to a very important election for Hispanics because it will show, for the first time, that we have a crucial role in the election; the 2004 vote for Latinos will empower Hispanics for the first time in history. The 2004 elections will show the rest of America that no candidate will reach the White House without the Hispanic vote.

Goldberg: You write about Cuban Americans' lack of affinity for the Democratic Party because of the Bay of Pigs and Elian Gonzales. What are the other important historical political contexts for Hispanics' relationship to the Democratic Party?

Ramos: Historically, Latinos have tended to side more with the Democratic Party than with the Republican Party – in New Mexico, in California, in Texas, in New York. Latinos felt Democrats represented more of their interests ...what I find interesting is both the Republican Party and specifically George Bush are challenging that because they argue that Latinos tend to side more with Republican Party when it comes to values – on abortion, on divorce, on homosexuality. In that sense, Latinos are very conservative, but when it comes to other issues, Latinos side more with the Democratic Party, mainly when we're talking about affirmative action or bilingual education. The last polls I've seen, the majority of Latinos will vote for the Democratic Party, but the important question has to do with percentages. If George Bush gets more than 30 percent of the Hispanic vote, he might be re-elected. Since Ronald Reagan, every Republican candidate who gets more than 30 percent wins the White House. Kerry's challenge is to get about 70 percent of the Hispanic vote – Al Gore got 67 percent.

Goldberg: You say that New Mexico Gov. Bill Richardson became the most influential Hispanic politician in the country by not "exaggerating his ethnicity." What does that mean?

Ramos: Bill Richardson has said he's not a professional Hispanic, and I use that in the book. Bill Richardson understands very clearly that in order to be influential in this country you have to deal with mainstream issues and that's exactly what he has done in his political career. Bill Richardson would be a great addition to our democratic ticket if John Kerry wants to win this election. I think that Richardson could help Kerry much more than anybody else in this country. You know Latinos refer to him as Bill Richardson Lopez.

Julia Goldberg is the editor of The Santa Fe Reporter, the weekly

alternative in Santa Fe, NM. She also is the co-founder of The Hip Hop Voter Project, a voter registration and education effort in Santa Fe, NM.

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