Show Me The Clout

By Sheila Gibbons, Women's eNews. Posted January 21, 2004.

What must it be like to be a woman reporting on the economy and the national gender pay gap, knowing you're a victim yourself? And knowing that the longer you work, the less will be your compensation compared with the guy at the next desk? And that down the road, your pay gap will create a pension gap?

After reading the latest report about the shatter-proof glass ceiling in communications companies -- in the December report from the Annenberg Public Policy Center of the University of Pennsylvania -- I can only assume that plenty of female employees out there are entertaining such bitter thoughts.

Yes, we can continue to rejoice over individual successes of executives such as Carol Leigh Hutton, who this month becomes the first female publisher of the 172-year-old Detroit Free Press. But such stories are scarce.

According to the Annenberg report, women still constitute just 15 percent of executive leaders and just 12 percent of board members in top communication companies. The numbers are virtually unchanged from the previous year.

Tokenism at the Top

"With few exceptions," said former Federal Communications Commission Commissioner Susan Ness at the report's release, "we have not moved beyond tokenism in the number of women in top leadership positions or serving on the boards of communications companies. Men still hold the vast majority of positions. The glass ceiling is firmly in place."

The study examined board members and top executives at the 57 communications companies in the Fortune 500. The 57 comprised 25 telecom, 18 publishing and printing, 11 entertainment and 3 advertising companies.

For executive positions, this year's report showed that the presence of women varied from as high as 50 percent at the Scholastic Corporation to nonexistent at seven -- or 12 percent -- of the 57 companies. Those with no women in their top jobs included McGraw-Hill, Fox Entertainment and the advertising giants Omnicom and Grey Global Group. For boards, the range went from 31 percent at the New York Times Company to zero at Fox Entertainment, Grey Global Group and a host of entertainment and telecom companies. Ten of the 57 -- 18 percent -- had no women on their boards. No company had boards or executive teams with a majority of women.

To assess influence, the Annenberg study counted how many women had "clout" titles (senior vice president up through chief executive officer). Of 1,247 executives in these companies, a paltry 68 women -- 5 percent -- had such titles.

Pay Gap Wider Than in 1980

The paltry female presence in the executive ranks correlates with the stalling out of women's pay gains in the broader working world. A congressional study in November 2003 confirmed that U.S. working women earn 79.7 cents for every dollar paid to men. By this measure, women were doing a tiny fraction better nearly a quarter of a century ago: In 1980, women were earning slightly more, 80.4 cents to every dollar for men.

An analysis released in December by the National Association of Female Executives considered salary studies in a broad range of fields and confirmed a substantial pay gap for women in media. The organization reported that U.S. women in advertising made an average of $20,000 less than men in comparable jobs. Female print journalists made $9,000 less a year than their male colleagues while female television news directors made $4,000 less.

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