Mad as Hell at the FCC

If you've followed the media-consolidation story for lo these many years, you might discern a certain resemblance to the movie "Groundhog Day" -- with one notable difference. Bill Murray was destined merely to live out the same day over and over again. With media concentration, it gets a little worse each time, as more television channels, radio stations, and newspapers fall into the hands of ever-larger, ever-fewer corporate owners.

Thus it was this past Monday, when the Federal Communications Commission -- chaired by Michael Powell, son of the secretary of state -- voted by a three-to-two margin to loosen the few restraints that were still in place. Daily newspapers will now be able to buy television and radio stations in the same communities in which they publish, a heretofore illegal arrangement known as "cross-ownership." Conglomerates will be allowed to own television stations reaching 45 percent of the national audience, up from 35 percent. A company will be allowed to own two -- and in some larger cities three -- TV stations in the same market.

"It violates every tenet of a free democratic society to let a handful of powerful companies control our media," said FCC commissioner Jonathan Adelstein in a blistering dissent. "The public has a right to be informed by a diversity of viewpoints so they can make up their own minds. Without a diverse, independent media, citizen access to information crumbles, along with political and social participation. For the sake of democracy, we should encourage the widest possible dissemination of free expression through the public airwaves."

And so it goes.

But wait. This time it might be different. This time there are signs that the public, as well as opinion leaders of various and diverse ideological stripes, are finally so outraged by this ongoing power grab that they will demand action.

The public snoozed during the 1980s, when the Reagan White House eased the public-interest and equal-time provisions to the point of irrelevance. It looked the other way when the Telecommunications Act of 1996 set off a gold rush, especially in the radio sector, which was taken over almost in its entirety by a tiny handful of owners. And that somnolence was encouraged by the news media, which, whether by design or indifference, served their corporate masters by failing to cover what was happening as anything other than a routine business story.

By contrast, the run-up to Monday's vote was distinctly unquiet. Opposition to the FCC's latest deregulatory moves came from an unusually broad cross section, from liberal and reformist groups such as Common Cause, the Center for Digital Democracy, and the Consumer Federation of America to conservative organizations such as the National Rifle Association and the Parents Television Council.

And it wasn't just special-interest groups that got in on the action. More than a half-million people reportedly submitted comments to the FCC, nearly all of them opposed to deregulation. MoveOn.org, a progressive organization founded to fight Bill Clinton's impeachment, forwarded some 180,000 electronic comments to the FCC. The group, which emerged earlier this year as a leader in the anti-war movement, also took out television commercials that raised the specter of international media baron (and Fox News Channel founder) Rupert Murdoch's extending his global reach even further.

"This really is just the beginning," Eli Pariser, the Maine native who is international campaigns director of MoveOn.org, told me by e-mail. "When we decided to engage on this issue, we knew that Commissioner Powell was probably committed to the approach of railroading the rule change through. We wanted to highlight his contempt for the democratic process and raise the noise level to the point where Congress paid attention."