Books  
comments_image Comments

George Lakoff: How Right-Wingers Scam People Into Buying Their Toxic Philosophy

Here is what progressives can learn from right-wing messaging.

Continued from previous page

 
 
Share
 
 
 

This idea projects onto every aspect of social life, not just to our national life but also onto the market, onto religion, onto foreign policy, the military and so on. What that does is create a very different view than progressives have about all of these things. When you have a lot of people with both of these views -- we all grow up with both of them there -- each one is in a neural circuit. That neural circuit is in mutual opposition to another neural circuit. Each of those two inhibit each other. When one of those circuits is activated over and over, more than the other, the stronger it gets and the weaker the inactive one gets. The stronger one of these circuits gets, the more influence it’s going to have over various issues.

What has happened over the years since the “Gingrich revolution” is that he worked to get rid of candidates in the Republican Party who were partly progressive. He made them as conservative as possible and he got conservative messaging. That messaging went unchallenged by Democrats. They just responded with policies. So the conservative messages have been getting stronger over the years and conservative populism has been growing because there are a lot of working people in this country, especially men, who are strict fathers at home. Those ideas of “family values” can then be extended into political, economic and religious ideas. That’s what’s happened.

There has been more and more of an audience for conservatism because those ideas become stronger in the brain because of the media control of the Right. It’s not illegitimate media control. The Left could do just as well but they don’t because they don’t know how to speak in moral terms. What happens is that as the parts of those people’s brains gets stronger you get more and more extreme conservatism. That’s not surprising. It just follows from the fact that they have a very strong and communicative system that Democrats don’t and don’t want to put into effect. That has been a very effective system. The way that people’s brains work will just give this result.

Joshua Holland is an editor and senior writer at AlterNet. He is the author of The 15 Biggest Lies About the Economy: And Everything else the Right Doesn't Want You to Know About Taxes, Jobs and Corporate America . Drop him an email or follow him on Twitter.

 
See more stories tagged with: