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Conservative Christianity's Marketing Gimmick to Keep Its Old-Time, Heaven-and-Hell Religion Afloat

The Southern Baptists are staking their institutional future on the idea that patriarchal religion still has a market for some time to come.

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Valerie Tarico is a psychologist and writer in Seattle, Washington and the founder of Wisdom Commons . She is the author of "Trusting Doubt: A Former Evangelical Looks at Old Beliefs in a New Light" and "Deas and Other Imaginings." Her articles can be found at Awaypoint.Wordpress.com.

 
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