Tea Party and the Right  
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Why Do Working-Class People Vote Conservative?

Sadly, when people fear the collapse of their society, they want order and national greatness, not a more nurturing government.

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But on matters relating to group loyalty, respect for authority and sanctity (treating things as sacred and untouchable, not only in the context of religion), it sometimes seems that liberals lack the moral taste buds, or at least, their moral "cuisine" makes less use of them. For example, according to our data, if you want to hire someone to criticize your nation on a radio show in another nation (loyalty), give the finger to his boss (authority), or sign a piece of paper stating one's willingness to sell his soul (sanctity), you can save a lot of money by posting a sign: "Conservatives need not apply."

In America, it is these three moral foundations that underlie most of the "cultural" issues that, according to duping theorists, are used to distract voters from their self-interest. But are voters really voting against their self-interest when they vote for candidates who share their values? Loyalty, respect for authority and some degree of sanctification create a more binding social order that places some limits on individualism and egoism. As marriage rates plummet, and globalization and rising diversity erodes the sense of common heritage within each nation, a lot of voters in many western nations find themselves hungering for conservative moral cuisine.

Despite being in the wake of a financial crisis that – if the duping theorists were correct – should have buried the cultural issues and pulled most voters to the left, we are finding in America and many European nations a stronger shift to the right. When people fear the collapse of their society, they want order and national greatness, not a more nurturing government.

Even on the two moral taste buds that both sides claim – fairness and liberty – the right can often outcook the left. The left typically thinks of equality as being central to fairness, and leftists are extremely sensitive about gross inequalities of outcome – particularly when they correspond along racial or ethnic lines. But the broader meaning of fairness is really proportionality – are people getting rewarded in proportion to the work they put into a common project? Equality of outcomes is only seen as fair by most people in the special case in which everyone has made equal contributions. The conservative media (such as the Daily Mail, or Fox News in the US) is much more sensitive to the presence of slackers and benefit cheats. They are very effective at stirring up outrage at the government for condoning cheating.

Similarly for liberty. Americans and Britons all love liberty, yet when liberty and care conflict, the left is more likely to choose care. This is the crux of the US's monumental battle over Obama's healthcare plan. Can the federal government compel some people to buy a product (health insurance) in order to make a plan work that extends care to 30 million other people? The derogatory term "nanny state" is rarely used against the right (pastygate being perhaps an exception). Conservatives are more cautious about infringing on individual liberties (eg of gun owners in the US and small businessmen) in order to protect vulnerable populations (such as children, animals and immigrants).

In sum, the left has a tendency to place caring for the weak, sick and vulnerable above all other moral concerns. It is admirable and necessary that some political party stands up for victims of injustice, racism or bad luck. But in focusing so much on the needy, the left often fails to address – and sometimes violates – other moral needs, hopes and concerns. When working-class people vote conservative, as most do in the US, they are not voting against their self-interest; they are voting for their moral interest. They are voting for the party that serves to them a more satisfying moral cuisine. The left in the UK and USA should think hard about their recipe for success in the 21st century.

 
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