Addiction and America's Fat Problem
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When it comes to our national obesity epidemic, the elephant in the room is getting so fat that he can hardly stagger into the den to watch his favorite programs. From medical pundits to life coaches to health websites to the Centers for Disease Control and Prevention to First Lady Michelle Obama, theories abound about why we can’t stop gaining those ugly pounds. The Weight of the Nation, a four-part HBO documentary about the many costs of our growing fat problem, airs tonight and tomorrow. Last week's Newsweek cover featured a baby hugging a serving of French fries and the tagline: "When I grow up, I'm going to weigh 300 pounds. Help!" And a just-released CDC report offers no comfort with predictions that, indeed, by 2030, 42% of Americans will be obese, and 11% will be severely obese. Suffice it to say, we're having a major fat moment.
Looking at a US obesity map, some say it is a Red State syndrome, a cultural trait in tandem with being a Republican. Others say that obesity is related to poverty—since healthy eating tends to be expensive (fresh fruit and vegetables, whole grains, lean meats and chicken, fish), those with less money eat more junk. Some say it stems from a lack of information about nutrition. Others blame our sedentary culture: instead of going for the brisk walks of yesteryear we veg out—“chip out” is more like it—in front of the television or the computer after sitting on our asses all day at work. According to the CDC, obesity is caused by genes, metabolism, behavior, environment, culture and socioeconomic status. (For an interesting comparison of maps showing county-by-county rates of obesity, inactivity and diabetes, go here.)
Back to the elephant in the room: We keep getting fatter and fatter because we are overlooking, if not ignoring, an important cause of obesity—addiction. Certain foods, like certain drinks, trigger an addictive reaction in many people. Once eaten, these foods create a craving for more, more, more. “Bet you can’t eat just one,” the old Lays Potato Chips ad, is as good a definition of alcoholism (or any addiction) as I know. For most addicts, the only “cure” is to abstain entirely from the craving-triggering food. But that’s hard to do in a world chockful of yummy fats, fried foods, sugary treats and gooey deliciousness—and ads featuring them everywhere you turn.
There are two kinds of foods: those that satisfy hunger and those that create hunger—a craving that can never be satisfied until the box is empty. In my household—where addiction has many causes—we say that those foods talk to us. “Susan,” the leftover pizza will croon, “I won’t be as good tomorrow. Eat me now!”
“Much of the scientific research around overeating has been physiology—what's going on in our body,” writes Harvard-trained pediatrician and former FDA commissioner Dr. David Kessler. “The real question is what's going on in our brain.” In his 2009 bestseller The End of Overeating: Taking Control of the Insatiable American Appetite, Kessler, who during his seven-year tenure at the FDA reinvented the food label and attempted to regulate cigarettes, describes how our brains get hooked on sugar, fat and salt. He accuses the food industry and restaurant chains of engineering foods to be increasingly addictive (just as the tobacco industry does with cigarettes); they scientifically experiment with taste, texture, color, smell, look—and above all the empty calories of sugar, fat and salt—to come as close as possible to eating’s “bliss point,” in Kessler’s words, where the brain’s reward system is captured by this immensely complex, artificially designed food that is as powerful as a drug.