Occupy The Progressive Movement: Why Occupy Should Embrace "Co-Optation"
Continued from previous page
This is a critical transition for Occupy Wall Street and the 99% movement. Remember that Occupy Wall Street kicked off with a well timed call-to-action, a ripe target, some planning, and a lot of crazy luck. As a result, OWS has understandably had more of a culture of mobilizing than of organizing. It's been a little like a group of folks who don't know anything about farming who arrive at a farm at harvest time. There's delicious food everywhere, and all they have to do is pick, pluck, and gather it. And eat it! "Wow," one of them exclaims, "farming is awesome! Why would we waste our time cultivating the soil? This food is delicious! I want to eat it all the time! This is working very well. We should just keep doing this — all the time!"
Occupy Wall Street has been something of a harvest moment. It pulled thousands of people out of the woodwork who'd been waiting for something just like this to come along, and who were in a place where we could carve out time from our lives to engage it. But movements need hundreds of thousands if not millions of active participants to become mass movements. It's difficult if not impossible to activate those kinds of numbers by just taking public action with the hope that other like-minded individuals will decide to join you. We need more on-ramps and more ways to be involved — for folks who might not yet feel comfortable camping out at a public park.
More than any other factor, people get involved in social change because people they know and respect provide an opportunity for them to get involved. In their essay Collective Identity and Activism: Networks, Choices, and the Life of a Social Movement, Debra Friedman and Doug McAdam cite proximity to movement activity as the single biggest factor for why people become active in grassroots change efforts:
Structural proximity to a movement, rather than any individual disposition, produces activism. Although individuals differ in their dispositions, the opportunities afforded by structural location relative to a movement determine whether they are in a position to act on these dispositions. Empirical support for these positions is unimpeachable.
In other words, while many people hold beliefs compatible with Occupy Wall Street, a very small percentage are currently taking action on those beliefs — and a primary factor for why some people have become active is simply that they encountered opportunities provided by people close to them who are already active. This is why our growth has reached something of a plateau. And this is why it is now critical that we meet with folks who are movers and shakers in other social networks and institutions. That's how the 99% movement can grow at the rate we all know it needs to; by activating whole swaths of society at a time.
But we have to approach those movers and shakers in the right way. Our "asks" of organizations shouldn't be overly prescriptive. We have to start by establishing relationships. The term infrastructure co-option suggests a kind of functionalist attitude; as if a movement uses existing institutions in order to accomplish movement goals. One could look at the Civil Rights movement, point to core leaders, and argue that they exploited existing institutions to advance their agenda. But such an assessment would be wrongheaded. Civil rights leaders cultivated relationships with other organizations based on shared self-interest. This was a process of courting trust, cultivating deep collaboration and accountability, and making good judgments about the kinds of actions and messages that would resonate with different constituencies. Leaders had to act boldly, but also humbly.