Heroes and Villains: How To Tell The Progressive Economic Story
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To get there, our hero — the middle class, working families, the 99% — has to fight to free the government from the grip of the rich and powerful and put our democracy back in the hands of ordinary Americans. That matters because the great American middle class does not happen by accident; it is built by decisions we make together. Decisions made when the government works for all of us — decisions to invest in our people, to expand opportunity and security to pave the way for business to innovate and meet the future, and to write rules that boost businesses that do the right thing, like creating good jobs in America or safeguarding the environment.
You will recognize that this is a very different story from that told by the right, in which economic success depends on rugged individuals in a market free from government. Our story is that people, business, and government drive the economy by working together to create broadly shared prosperity, opportunity, and security.
If this seems simplistic, that’s a strength. It is also misleading, because so much of communication on our side fails to talk about our view of what makes the economy a success and how the main actors — people, business, and government — each play a role. Simplicity is a powerful asset if we begin to tell the story consistently in all our communications, which means our words and our actions. The “we” here needs to be broad, including progressive organizers, activists, pundits, journalists, and academics.
If we are to help Americans rediscover government, we need to keep telling a powerful story about how a government that works for all of us will allow each of us to prosper and believe again in an America in which our children will prosper.
Richard Kirsch is a Senior Fellow at the Roosevelt Institute, a Senior Adviser to USAction, and the author of Fighting for Our Health. He was National Campaign Manager of Health Care for America Now during the legislative battle to pass reform.