Election 2014  
comments_image Comments

Why the GOP Campaign for the Presidency Is About Guaranteeing a Radical Conservative Future for America

The Republican presidential campaign is not just about the presidential race. It is about using conservative language to strengthen conservative values in the brains of voters.

Continued from previous page

 
 
Share

I mention these liberals by name because they are all people I admire and largely agree with. I hope that they are right. And I hope that the liberal discourse of glee, scorn, outrage, incredulity, and support for the most radical conservative will actually win the day for Democrats at all levels. But, frankly, I have my doubts. I think Democrats need much better positive messaging, expressing and repeating liberal moral values -- not just policies-- uniformly across the party. That is not happening.

One of the reasons that it is not happening is that there is a failure to understand the difference between policy and morality, that morality beats policy, and that moral discourse is absolutely necessary. This is a major reason why the Democrats lost the House in 2010. Consider how conservatives got a majority of Americans to be against the Obama health care plan. The president had polled the provisions, and each had strong public support: No preconditions, no caps, no loss of coverage if you get sick, ability to keep your college-age child on your policy, and so on. These are policy details, and they matter. The conservatives never argued against any of them. Instead, they re-framed; they made a moral case against "Obamacare." Their moral principles were freedom and life, and they had language to go with them. Freedom: "government takeover." Life: "death panels." Republicans at all levels repeated them over and over, and convinced millions of people who were for the policy provisions of the Obama plan to be against the plan as a whole. They changed the public discourse, changed the brains of the electorate -- especially the "independents" -- and won in 2010.

The radical conservative discourse of the Republican presidential race has the same purpose, and conservative Republicans are luring Democrats into making the same mistakes. Santorum, the purest radical conservative, is the best example. From the perspective of conservative moral values, he is making sense and arguing logically, making his moral values clear and coming across as straightforward and authentic, as Reagan did.

The Moral Value Systems

The basic moral values in the progressive moral system are empathy and responsibility, both for oneself and others. This leads to a view of government as having certain moral obligations: providing protection and empowerment for everyone equally. This requires a vibrant commitment to the public -- public infrastructure (roads, buildings, sewers), public education, public health, and so on. No private business can prosper at all without such public provisions. The private depends on the public.

These values follow from certain ideal progressive family values, as projected to larger institutions. The progressive family has parents of equal authority. Their central moral role requires empathy with each other and their children, it requires self-responsibility, and responsibility for the well-being of other family members. This means open communication, transparency about family rules, shared decision-making, and need-based fairness.

This is an idealized view. Because our first acquaintance with being governed is in our families, we come to understand ideal versions of governing institutions (e.g., churches, schools, teams, and nations) in terms of idealizations of families.

The idealized conservative family is structured around a strict father who is the natural leader of the family, who is assumed to know right from wrong, whose authority is absolute and unchallengeable, who is masculine, makes decisions about reproduction, and who sets the rules -- in short, the Decider. Children must be taught right from wrong through strict discipline, which is required to be moral. This maps onto the nation. To be prosperous in a free market, one must be fiscally disciplined. If you are not prosperous, you must not be disciplined, and if you are not disciplined, you cannot be moral, and so you deserve your poverty.

 
See more stories tagged with: