The Best, Worst and Most Overlooked Food Stories of 2011
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Every December for the last nine years, the Hunter PR firm has announced the results of a nationwide survey of Americans' picks the top ten food news stories of the year. The list says as much about the media that writes the headlines as it does about the people who remember them.
The survey also investigated how Americans respond to the news, and found that 61 percent of those surveyed changed their food habits based on news coverage. Forty-five percent were influenced to cook more at home. Who can blame them?
The FDA Food Safety Modernization Act was signed on January 4, a milestone that took sixth place on the Hunter survey. The bill was in response to contamination events from previous years, but it set the tone for the year to come as well. The year's No. 1 story was the cantaloupe-borne listeria that killed 30 people, while Cargill's 36-million-pound turkey recall took fourth.
The food safety bill has yet to stem the tide of factory farm-borne disease, but it's already created problems for small farmers, who are finding themselves overwhelmed with the so-called Good Agricultural Practices the bill mandates. County and university extension agents are scrambling to set up web pages to help deal with the surge of annoyed farmers trying to follow the new rules.
The most baffling entry on the Hunter list may be a food-safety issue of a different sort: the USDA lowered the internal temperature requirements for commercially served pork from 160 to 145 degrees. Perhaps the masses are anticipating moister pork loin whilst out on the town. I doubt many members of the general public even own a meat thermometer for home cooking. Thus, they've probably been eating undercooked pork at home all along. But nonetheless, something about those 15 degrees really captivated readers.
What does it say about America that medium rare pork is bigger news than tens of thousands of North Africans that starved this year from a harsh mix of drought and war? But then, most Africans probably wouldn't rank Michelle Obama's MyPlate nutritional guide as their No. 2 news story of the year, either. It's to be expected that people are most focused on what directly affects them.
The only place where North African starvation intersects with the Hunter list is in position # 3: record-breaking global food prices. And prices might just go higher. The world's population is growing, the land base isn't, speculation on food commodities is virtually unregulated, we're eating more meat, and severe weather events are wreaking havoc on crops with greater frequency than ever.
Half of Hunter's top ten involved nutritional issues. This can be encouraging and frustrating. It's important to get people thinking about nutrition, and mandatory nutritional labeling of chain restaurant menus (#5), for example, may encourage that. But we still have to apply critical thinking to the numbers, and even understanding the numbers can be derailed by a faulty premise. MyPlate, for example, is smudged with corporate fingerprints, like the dairy industry's recommendation that adult humans should eat or drink cow milk products three times a day. This isn't nutritional guidance so much as political armbending.
Two of the most envelope-pushing nutrition stories on the Hunter list evolved from court cases. In slot #9, General Mills is being sued for marketing sugary fruit leather as health food, when such formulations are in fact recipes for obesity.
In another child obesity story, which took #8 on the list, an Ohio court removed a 200-pound 8-year-old boy from his Cleveland home. The move was justified on the basis of imminent health risk, including diabetes, heart problems, and other forms of early death and disability. Poor nutrition, according to the court, can equal neglect.