GOP Propaganda Guru Scared to Death of Occupy -- 10 Ways He's Trying to Spin the Movement
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Frank Luntz has been helping to distort the language of Republicans for decades. His specialty is developing dishonest phrases to replace accurate descriptions of social and political issues when the accurate descriptions produce negative impressions of conservatives and their unpopular agenda.
Luntz created the term “death tax” as a substitute for “estate tax,” reasoning that it would be easier to steer low-information voters away from a tax on dying than a tax on people who own estates. He also supplied the term “government-run” to replace “public option” during the health care debate after determining that focus groups responded less favorably to the label that implied falsely that government would get between you and your doctor.
It is common to observe Luntz’s fabrications getting adopted by conservative politicians and media. He is a frequent presence on Fox News and has been cited as their main source for right-leaning rhetoric. He serves the same purpose for political clients, and in that role he just spoke at the Republican Governors Association to deliver an ominous warning:
“I’m so scared of this anti-Wall Street effort. I’m frightened to death. They’re having an impact on what the American people think of capitalism.”
Luntz is right to be afraid. The Occupy movement has taken hold of the American Dream and reminded citizens that they have a right to be heard on important issues that impact their lives. It has revealed that the American people are overwhelmingly supportive of the goals of the Occupiers. It has reasserted the Constitutional and patriotic practice of free speech and the redress of grievances. These are principles that Luntz and his rightist patrons simply cannot abide.
Consequently, Luntz went to work to shape a new batch of linguistic contortions with which to befuddle naive FoxPods. The fruit of his fear is striking evidence of the success of the Occupy movement. Below are the specific suggestions Luntz gave to the GOP governors for what to say, and not to say, when talking about the Occupy movement. Pay attention, because these words and arguments are what will soon be cascading from the mouths of pundits and politicians on Fox News and other ring-wing media:
Out: Capitalism / In: Economic Freedom or Free Market
Luntz has concluded that, while Americans still prefer capitalism to socialism, any mention of it will stir thoughts of the misdeeds of Wall Street and bankers. In a nod to the effectiveness of the Occupiers, Luntz believes that to be seen as defending Wall Street is “a problem.”
Out: Tax the Rich / In: Take from the Rich
Every poll shows that the country is in favor of making the wealthy pay their fair share. Even polls of millionaires reveal that they think their own taxes should be higher. So Luntz proposes a tweak in the hopes of producing language that sounds more sympathetic. Remove the “sym” and you have something more like the truth.
Out: Middle-Class / In: Hardworking Taxpayers
The right has obviously lost any appeal to all but the most fortunate in society. Luntz recognizes that there is little to gain by courting the middle-class so he has invented a new term that he believes people can relate to without actually defining it. The problem is that taxpayers that actually do work hard won’t be fooled by this rouse into thinking they are members of the One-Percent whose lives of leisure are supported by GOP policies.
Out: Jobs / In: Careers
This may be the most brazen deceit on the list. Luntz asked his audience of Republican governors whether they wanted a job or a career. After few hands were raised for the former, and many for the latter, Luntz summed up asking, “So why are we talking about jobs?” He should try asking his questions in the parking lot of a Target Store.