Who Will Be the Biggest Loser if We Don't Fix the Farm Bill?
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You know Jillian Michaels as the now-famous inspirational trainer (and former overweight consumer) from The Biggest Loser. Did you know that the main reason she has been able to maintain her healthy body is from eating organic foods and staying FAR AWAY from processed food products? It sounds like Jillian is well aware of the problems that burden our corporate-controlled food system, run by giants like Monsanto, Cargill, Tyson and Nestlé. If only the show could focus on that part of a better health strategy, it could really teach people about the critical importance of the Farm Bill in improving our food and our health as a nation.
Wait a minute… that gives us an idea!
America has already opened its collective consciousness to the lessons of The Biggest Loser. The show’s contestants are close to our hearts for good reason: they’ve allowed us to examine ourselves and how we view our own health. But, now it’s time to welcome a new group into the fold and follow them as they head down a path toward self-improvement and healing. Only this time, the contestants aren’t playing for themselves, but for everyone who depends upon a healthy food system.
Welcome to the Biggest FARM BILL Loser.
Instead of contestants like former NFL player Antone Davis and 5th grade teacher Sunny Sinclair, we will get to know three “people” who will be critical to our ability to fix this country’s broken food system. Unlike The Biggest Loser reality show, these contestants depend on YOU for their ultimate success. Say hello to the new “cast”…
The American Consumer
Started with optimal health and weight but is now seriously overweight due to her switch from wholesome food produced by the independent farmer to the consumption of processed food.
The Independent Farmer
Struggling to stay in business due to falling crop prices and flooded commodity markets.
The Corporate Fat Cat
The beneficiary of the overproduction of corn and soy. Provider of cheap processed food and profiteer responsible for downfall of the farmer.
Just how critical is the Farm Bill in this contest?
We need a better Farm Bill so we can protect our farmers with fair prices for their food.
We need a better Farm Bill so everyone has access to healthy food at an affordable price.
We need a better Farm Bill to break up the powerful monopolies in the food system so that small and medium producers have a fair chance in the marketplace.
It’s not going to be easy to make these positive changes. The processed food giants have a powerful lobby with deep pockets that heavily influence Congress. If you think that’s an exaggeration, just take a look at what Congress did to recommended reforms for the meat industry.
Better yet, check out The Biggest Farm Bill Loser video and see for yourself how it works. We all have a stake in this contest, so let’s play to win.
Rich Bindell is a senior writer and outreach specialist at Food & Water Watch.