Botox, Bingeing, Bullying and Breast-Ironing: We Must Stop the War on Women's Bodies
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When most people hear the words “body image,” the demographic that comes to mind is young, white, wealthy, American women with self-esteem issues. When “body image” is covered on television, it is most often positioned as solely about eating disorders, and further, the most extreme forms; Entertainment Tonight boosts ratings with their anorexic twins profile and HBO’s documentary THIN focuses almost exclusively on the upper-middle class kind of insecurity that takes root in adolescence and sends many girls down a path of self-hatred.
But the true battle against bodies in our highly toxic culture conjures a far more diverse and vast picture. Imagine this global collage: a fat, black kid in rural Mississippi is bullied for his body weight, not just by peers, but doctors, coaches, and health teachers who have been stirred up by the “obesity epidemic” coverage; a young girl in Argentina who would wear the American equivalent of a size 10, can’t find any clothes that fit because they still won’t carry a range of sizes despite legislation requiring that they do; a young Bengali woman’s belly grows swollen with an American couple’s baby as she tries to earn some extra money for her own family.
As an international body-focused movement takes form, we must re-imagine who it is that we’re fighting for. It’s not just rich, white girls with eating disorders—though we’re fighting for them, too—it’s women worldwide who are suffering from what Susie Orbach calls “corporeal colonialism.” In our increasingly globalized world, where corporate conglomerates produce the majority of both the products we buy and the media we read, we are all stuck together in this sticky, toxic web of disembodiment.
Those who care about real change must move forward with a common vision of who we are fighting for and, most importantly, with. We are fighting for ourselves, of course, but we are also fighting for and with the next generation. We are fighting for and with the 8-year-old girl in the UK who recently reportedly got Botox injections. We are fighting for and with the children of parents who have thrown away hard-earned money on bogus and dangerous diets to the tune of $40 billion each year; many of these kids want to break the cycle. We are fighting for and with the little girl in Cameroon whose breasts are ironed.
As Dr. Sayantani DasGupta recently wrote for Feministing.com: “Toxic body culture isn’t a white woman’s issue. It’s not even a woman’s issue—it’s all our concern. But only if a discussion of advertising happens within an understanding of consumerism, if beauty standards are discussed alongside able-ism or the oppressions of gender and sexuality binaries, if local embodiment politics is contextualized within broader global forces.” In other words, unless the movement is broad and intersectional, inclusive and genuinely diverse, we will be replicating many of the invisibilities that we are fighting so hard against.
It is our responsibility, and our joy, really, to cut the ribbon on a new future in body image activism—one that is gloriously inclusive and messy, broad in issue and bold in agenda, one that acknowledges our international and economic interconnection. Until Western women, for example, are willing to acknowledge that our purchasing power effects the lives of women throughout the world, we will only be paying lip service to global sisterhood. As Penelope Jagessar Chaffer illustrates in her documentary film, Toxic Baby , for example, most birth control pills American woman pop were tested and manufactured in Puerto Rico, where the excess of estrogen in the water is causing girls as young as four-years-old to start menstruating.