Suicidologist Parra has criticized the local media both for spreading these sorts of rumors and for “planting seeds” of suicide in people’s minds, with big frontpage pictures of people hanging themselves with hammocks.

Suicides in Cancun are altering the image of the once storied home of the Mayas. And for those living in Mexico’s suicide capital, the view of life is being altered as well. “Paradise is different things for different people,” says Paola. “I used to think it was reaching a level of comfort from work, having money. Now I realize paradise can only come from God.”