Steve Jobs and Apple Cut Deal with Murdoch, Showing Contempt for Core Users' Liberal Orientation
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It's enough to launch an Apple boycott by progressives: Steve Jobs, master innovator of those hipster devices of choice, just delivered a kick in the teeth to Apple's most ardent fans with news of his deal with Rupert Murdoch for an iPad-only newspaper to be known as The Daily, to be made available through Apple's App Store. Subscriptions will go for 99 cents per week.
The New York Times’ David Carr reports that other, unspecified publishers have sought the kind of deal that Murdoch struck with Jobs -- a subscription-based newspaper app -- only to be rebuffed. He hints at a possible quid pro quo in Murdoch's decision, as CEO of News Corporation (the parent company of the FOX Broadcasting Company), to allow Apple to sell certain Fox shows on iTunes for 99 cents an episode -- against the wishes of other Fox executives.
Go to any coffeehouse frequented by progressives, and you'll enter a world that looks like a grubby version of an Apple Store: MacBooks, iPhones and iPads abound amid the tables splashed with java and banana loaf crumbs.
If Apple were a political party, progressives would be its base. Before Apple was a multi-gajilliion-earning company, progressives embraced its products as an antidote to the cumbersome operating systems and meglomaniacal reach of Microsoft. Without the stalwart, almost cult-like support of progressives, Apple wouldn't have survived its catastrophic decision in its early years to offer its operating system only to consumers who purchased its hardware, while Microsoft earned great profits by offering its operating system as a stand-alone product. The early Apples were quirky, often clunky machines with tiny monitors, but progressives loved the vision that created them. For their loyalty, progressives are about to see Murdoch get the first crack at developing a "news" product specifically for the spectacularly successful Apple iPad tablet.
I have to put "news" in quotes, of course, because Murdoch's primary aim has little to do with the delivery of news: it's all about propaganda. Even legitimate news products, such as the newsroom content of the Wall Street Journal, also owned by Murdoch's News Corp., simply exists as a legitimizing delivery device for the paper's editorial-page content, some of it created by two of Murdoch's own community organizers: columnist John Fund and editorial board member Stephen Moore, both of whom shill, as AlterNet reported, for the programs of David Koch's Americans for Prosperity Foundation. But I digress. Kind of.
Let's assume, for the sake of argument that Carr's hint is correct, and that in return for giving Murdoch a special deal to sell a subscription-based, iPad-specific newspaper (not a Web site), Jobs got a sweetheart deal for Fox TV content. What did Murdoch get? Carr crunches a few numbers to show that The Daily is not likely to be a big money-maker for Murdoch. Sure, not as a retail product. But Murdoch has long been willing to prop up enterprises that don't earn big bucks (or sometimes, as in the case of the New York Post, lose big bucks) for the sake of advancing his ideological agenda -- an agenda that, should it be enacted, would yield Murdoch billions more than the 6 billion he's already worth.
Take Glenn Beck (yeah -- please). If Glenn Beck's purpose in life was to earn mega-advertising dollars for Murdoch, he'd have been off the air more than a year ago, once Color of Change's successful advertiser-targeted campaign lost Beck nearly all of the big, corporate sponsors for his eponymous Fox News Channel show. Yet, Beck remains in place because he organizes grassroots activists in the service of Rupert Murdoch's anti-Obama, anti-regulatory, anti-labor, anti-government agenda. Should that agenda succeed, Murdoch stands to reap billions more than the measly millions a rehabilitated Beck might bring in if Proctor & Gamble sold soap in Beck's time slot.