Progressives Need to Play Catch-Up in a Key Election Activity -- Educate the Voters About What's at Stake

We'll give you the punch line first:

Voter guides are cheap and easy and they help win elections. The right-wing uses them better than we do. Luckily, there's a new tool that compiles local progressive voter guides: www.TheBallot.org. Everyone should go to www.TheBallot.org right now. Find one, create one, then Facebook it, Blog it, and Tweet it like mad!

Please take two minutes right now and help us reach millions of 2008 Obama voters and inspire them to vote again in the next few days.

We feel real urgency because we've seen what the other side is producing.

It looks innocent enough at first.

A plain-looking one-page sheet entitled: Nevada Voter Guide For Christians (PDF).

So far, so good.

There's Democratic Senator Harry Reid, a good practicing Christian. We learn that he is: "Anti-Free Speech" "Pro-Homosexual" "Pro-Abortion" and the kicker: "Anti-Jesus."

Yep.

It's all marked there in the little chart with a "Y" by his name.

His percentage score for "Faith Friendly?"

A big fat: 0%.

Then we look over at Nevada's other Senator, Republican John Ensign, who during the summer was involved in a major sex scandal and was found to have inappropriately funneled money to his mistress.

Senator Ensign's faith-friendly rating?

You guessed it: 100%.

According to these voter guides (which exist in all 50 states), the vast majority of Democrats in Congress are "Anti-Jesus" and have a "faith friendly" rating of zero. No matter that the majority are Christians and people of faith. Meanwhile, the vast majority of Republicans are similar to John Ensign: They get a perfect score.

The goal of this campaign, created by www.PrayInJesusName.org is to fax these voter guides to 120,000 churches, to be distributed among congregations during Sunday services.

Was this propaganda paid for by the GOP?

Part of Karl Rove's multi-million dollar war chest?

Not as far as we can tell.

The voter guides state very clearly across the top: "This voter-guide is non-partisan, and neither endorses nor opposes any candidate for office. It simply reports the actual votes of Senate or Congressional incumbents, and lists their main (challengers). You should register to vote NOW to vote on November 2nd." The donation page for www.PrayInJesusName.org says: "Your donation to this ministry is tax-deductible under the IRS code."

The total budget for the entire campaign is only $36,250. They simply fax these one page voter guides to 120,000 churches and allow local congregations to distribute them.

As the website brags: "How many millions of dollars will be wasted on ads that don't mobilize Christian voters? For just 29 cents, we can equip and mobilize an entire church of voters. For just $29, we can mobilize 100 churches. For just a few thousand dollars, we can wake the entire nation. We don't need millions, just a few thousand dollars spent wisely, and SUDDENLY WE WIN."

Nevermind that this particular website and these voter guides appear to be in violation of IRS guidelines (someone should file a formal complaint). The larger point is that the right-wing has been using local voter guides for a long time. They're incredibly effective, and they cost almost no money.

"That's a really smart idea," you say. "Why aren't we doing that?"

Well... we're starting to. A new alliance of groups recently launched www.TheBallot.org to aggregate local progressive and non-partisan voter guides. More than 200 have been posted so far, from 42 states, and dozens of organizations. The best ones are personal voter guides created by local bloggers, political junkies, and informal groups that tell you in plain English (or Spanish or another language) the real deal on races and ballot measures all the way down the ballot to the School Board level.