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Why Having Political Hot Heads and Heated Debate Are a Good Thing

Have we overestimated the politics of cool?
 
 
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The reception of Markos Moulitsas's American Taliban, which compares some American conservatives to their Islamist counterparts, seems to follow a conventional narrative line: overheated liberal bloggers versus the cooler heads of mainstream liberal publications. As the book's acquiring editor, I'm not a neutral observer in this story, but my take on it is also informed by my overall experience in the book industry, as an editor at a nonpartisan policy institute, and as an author of two books on political journalism and one on writing style. That mix of experiences makes it clear to me that we need to rethink the politics of cool -- or at least acknowledge its limits.

The controversy started when Jamelle Bouie, a young reviewer at the American Prospect, rejected the premise of Moulitsas's book, claiming that a) liberals should leave polemic to conservatives, and b) that conservatives haven't gained politically from their rhetorical tactics.

Well-known bloggers Digby, Hunter, and Glenn Greenwald refudiated Bouie's claims, and I turned up a Robert Kuttner article in the American Prospect that made some of the same points as Moulitsas. In fact, Kuttner's article, a review of Max Blumenthal's Republican Gomorrah, was titled "American Taliban." Evidently, it was fine for Bob Kuttner, co-editor of the magazine, to deploy that potent phrase; but when Moulitsas explored it, he received a lecture from a junior staffer. Many liberal pundits, and almost all conservative ones, cited Bouie's review as a reason to dismiss Moulitsas's book in advance. But online comments, even on the American Prospect's blog, overwhelmingly supported Moulitsas, and the book's Amazon.com ranking cracked the top 50 the following week.

Other liberal commentators shared Bouie's aversion to polemic. Writing for the Atlantic, Ta-Nehisi Coates noted that he identifies with liberals largely because we value precision over hyperbole. He therefore sees liberal polemic as a form of "brand degradation." This is a fair point, but it neglects a powerful cultural fact. Simply put, millions of Americans do not understand the truth -- and therefore its misrepresentation -- in the same way that most liberal writers do.

Oddly, the best description of this cultural difference appears in a book on writing style. In Clear and Simple as the Truth (Princeton University Press, 1996), Francis-Noel Thomas and Mark Turner distinguish between classic style -- which emphasizes clarity, cool reason, and critical analysis -- and plain style, which they describe as follows:

Plain style is communal, its model scene a congregation in which speakers reaffirm for each other common truths that are the property of all. In the theology behind plain style, truth is always simple, and it is a common human possession. Individual revisions of this communal possession distort and dilute it. The wisdom of children can be the wisdom of adults, because knowing truth requires no special experience and no critical analysis. Sophisticated thought and conceptual refinement pervert truth. Any language that reaches beyond the simplest level is suspicious as the probably symptom of such a perversion.

Thomas and Turner endorse classic style, the default mode at the Atlantic and American Prospect. But millions of Americans are more comfortable with plain style. For them, the truth has already been provided (often through revelation), so arguments based on evidence are pointless -- worse than pointless, actually, because they can only move people away from the truth.

The theology behind plain style, I would add, has two political corollaries. First, politicians who accept this received truth are given wide latitude, even when they display little or no control over policy issues, history, geography, language, science, etc. What matters is what's in their hearts. Second, compromises with those who don't accept this received truth degrade it and are therefore unacceptable.

 
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